Many moons ago I wrote about how short videos are better than long ones, and I took lumps in the comments because I didn’t do a good job explaining myself and some readers took me far to literally. However I came across a video last week that allows me to explain myself a little better.
I came across the video below on the Linkedin blog about a person who used Linkedin almost exclusively to filter new clients and grow his business.
httpv://www.youtube.com/watch?v=W4nD6y-PnUY
Ok what should you take notice of … the video is under the 2 minute mark and has very little fluff. It’s engaging, to the point, and held my interest. The problem is it did such a good job at getting me interested that now I want more, where there is no more to be had.
Use short videos to capture and engage new customers. Use longer more in-depth videos for people who have some idea of who you are and what they are getting when they click play. Again I wouldn’t take that as my blessing to go of producing 90 minute videos of you rambling on about nonsense. Edit out the unnecessary stuff, and the fluff. Remember 10 minutes of good stuff is always better than 10 minutes of good stuff and 30 minutes of nonsense.
Lastly don’t take everything I say quite so literally. I’m a big ideas kind of guy, and while all of the details may be worked out in my head the don’t always make it “onto paper”. So what’s perfectly clear to me is this unknown blob for you, so don’t be afraid to ask some questions, I really do try and get to them in the comments or follow up posts.
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{ 3 comments }
Spot on. Then again I think far too many people are way too picky.
The video should be as long as any good blog post… as long as it needs to be. No longer, no shorter. It’s really that simple. It think the real crux here is that there is no magical number. After all, how long is long and how short is short? just do it right.
“don’t take everything I say quite so literally” < I love that you say that right out loud. Its such a good point! Not meaning its a good point coming from you specifically, but a great point in general.
I said the same thing during a recent Brainstorming Hour with my members. I see it all the time – one comment is taken as a “rule” and then people slam you if they disagree or if it doesnt exactly work in their mold. When in truth, we should take everything we learn and throw it in our hat, then see what works best with what we are trying to achieve – specifically.
Great point & great post. I found the link on Twitter of course – because I dont use gmail, so your comment yesterday didnt make me unfollow
lol
Wow…Fishkin looks rough in that video
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