How to Make YouTube work for Your Company

July 3rd, 2007 by Michael Gray in video


If you're new here, you may want to subscribe to my RSS feed. Read my top posts or learn more about Michael Gray. Want more frequent updates follow me on Twitter. Thanks for visiting!

So say you’re a traditional SEO consultant and your looking ways to make some of the user generated content work for you and clients. I always suggest YouTube as an option and the response is usually less than enthusiastic. For most people when they think of YouTube they think of crappy lip-sync, America’s Funniest Video rejects and illegal copies of Daily Show and Colbert Report. However did you know that CareerBuilder.com teamed up with DisneyWorld for Dream Job Contest, and they used YouTube videos as submissions. Here are two of the videos below or you can see all of the winners on the CareerBuilder page.

Sphere It

Text Link Ads


5 Responses to “How to Make YouTube work for Your Company”

  1. Jake Says:

    Awesome use of YouTube. Thanks for the update Michael.

  2. randfish Says:

    I love this topic, Michael - would really like to see more examples of good stuff that you’ve seen on YouTube. :)

  3. SEO COCK Says:

    You tube certainly works for my SEO Parody site… seriously when you’re thinking of videoing yourself discussing SEO take a look at what not to do… you loons.

  4. Aaron Says:

    Couldn’t agree more, I’ve suggested having customers youtube videos using our products embeded in our product pages.

    The customer lets us know when they’ve made a video and I go and embed it on our site, couldn’t be easier. My boss is still scratching his head over this no-brainer.

  5. Single Grain Says:

    Good use of youtube. Getting clients to review your product or service on youtube for a discount or even throwing a contest are other good ways