Since I wasn’t in Chicago last week for SES it gave me an opportunity to catch up on my podcasts. I was listening to Shoemoney on Net Income and he had Neil Patel on talking about Crazy Egg.
I must admit I had the completely wrong idea about crazyegg when I first learned about. I thought it was really just a web analytics program. However that’s really not the case it’s a tool you should use in addition to your regular analytics. I feel the most powerful part is the ‘clickmap’ (see example). It looks like a heat map but instead of tracking eye movements it really tracks and displays ‘click density’ in visual form.
This tool can be invaluable when testing different layouts, or doing split testing on PPC landing pages. I’ve been using it a little over a week and have to say I’m pretty impressed. I’ll probably roll it onto this domain for a month or so and compare it to click tracks. Anybody else using crazyegg?
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