Posts tagged as:

SEO

How Bing and the Wall Street Journal Could Screw Google

Thumbnail image for How Bing and the Wall Street Journal Could Screw Google November 16, 2009

In the past week there’s been a lot talk about the Wall Street Journal threatening to pull its content from Google and why it’s a good idea or sheer lunacy.

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Bad Architecture and Band-Aid Solutions

Thumbnail image for Bad Architecture and Band-Aid Solutions October 28, 2009

In the past few months all of the search engines, but especially Google have released or started supporting new ways of fixing site architecture issues. However IMHO these are band-aid solutions for bad site architecture, and not something you should rely on … at all.

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Google Whacking on Bing

Thumbnail image for Google Whacking on Bing October 12, 2009

If you’ve been involved in SEO for a while chances are you’ve heard the term google whacking. For those of you that haven’t basically it was coming up with a search term for a real word that had exactly one result. Due to the way Google does things now it’s nearly impossible, and hardly any [...]

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Wordpress SEO: How to Create Living URL’s

Thumbnail image for Wordpress SEO: How to Create Living URL’s September 18, 2009

If you watched any of the congressional hearings about the newspaper industry where Marissa Mayer testified one of the concepts she brought up is Living URL’s. Danny Sullivan has an excellent write up on it on Search Engine Land. The basic concept is a story lives at a single URL and gets added to/edited/updated over [...]

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Wordpress SEO: How to Choose a Permalink Structure

Thumbnail image for Wordpress SEO: How to Choose a Permalink Structure September 17, 2009

For this post we’re going to be taking  look at the optimal permalink and URL structures for wordpress. There are a lot of different options, and there isn’t a one size fits all answer, however there are definitely better and worse choices you can make.

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Wordpress SEO: How to Use RSS and Scrapers to Build Links

Thumbnail image for Wordpress SEO: How to Use RSS and Scrapers to Build Links September 16, 2009

When you run wordpress or any other blog for that matter, chances are your blog is getting scraped, and re-used without your permission. In this post I’ll show you how you can use this to your advantage to build links with the anchor text of your choice.

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Wordpress SEO: How to Maximize Your Internal Link Strategy

Thumbnail image for Wordpress SEO: How to Maximize Your Internal Link Strategy September 14, 2009

While there are hundreds of thousands of posts on maximizing external links for your blog, like a red headed step child no one pays much attention to internal links. Internal links can be very powerful in helping you distribute the link equity that those external links bring, and they can decrease your bounce rate and [...]

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Cloaking Affiliate Links, How and Why

Thumbnail image for Cloaking Affiliate Links, How and Why July 28, 2009

Today’s topic is one that gets asked about pretty regularly, should I cloak my affiliate links to search engines, why or why not, and what are some of the best ways to do it.

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Checking for Broken Links and Link Rot and the Importance of Good Site Architecture

Thumbnail image for Checking for Broken Links and Link Rot and the Importance of Good Site Architecture July 20, 2009

Recently I’ve been experimenting with a plugin for checking broken links, on several of my blogs, and I’m fascinated by what I’ve discovered.

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Can You Get a Website Indexed with No Links and XML Sitemaps?

Thumbnail image for Can You Get a Website Indexed with No Links and XML Sitemaps? June 30, 2009

This weekend I was doing a little housekeeping on some of my domains and hosting accounts and decided to test and see if it was possible to get a website indexed using XML Sitemaps and no external links.

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How to Practice Kamikaze SEO

Thumbnail image for How to Practice Kamikaze SEO June 15, 2009

One of the key aspects of any SEO strategy is knowing the risks of the tactics you use. As those tactics approach or break Google’s guidelines the more likely they to get you penalized or banned. Knowing where you are on the risk scale helps you know when it is imperative that you take precautions [...]

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How Google Profiles SEO’s

Thumbnail image for How Google Profiles SEO’s June 9, 2009

At SMX one of the more contentious subjects was the debate over Google’s Android Phone giveaway, and demonstration that they are in practice profiling SEO’s.

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After Taking 3500 Point Olympic Dive, Web Says: “Follow My Lead!”

Thumbnail image for After Taking 3500 Point Olympic Dive, Web Says: “Follow My Lead!” May 7, 2009

The economy is in a rut because of Big Risk – beyond just the subprime housing market.
First, it was Big Finance – AIG and company. Second it was Big Media – the NYTimes and friends. Third, it was Big Auto – GM and gang. It’s quite plausible that the next victims will be Big Advertising [...]

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HCards, Microformats and Address Data does it Matter for SEO

Thumbnail image for HCards, Microformats and Address Data does it Matter for SEO May 4, 2009

A few weeks  ago @etnainteractive asked me a question on twitter about HCards and Microformats, and do they matter for SEO. I’m going to explain what they are for those of you who don’t know what thay is. I’m also going to be taking a bigger look at address data and SEO implications.

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Why Big Brand Media Sites Are The Real Cesspool of the Internet

Thumbnail image for Why Big Brand Media Sites Are The Real Cesspool of the Internet April 22, 2009

Eric Schmidt of Google famously remarked last year that “The internet is fast becoming a cesspool where false information thrives” and that brands were the way out. Well Eric I’m going to show you not only did you get it wrong , but you got it very wrong, not only are big brands just as [...]

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Category SEO For Wordpress Blogs and Ecommerce

Thumbnail image for Category SEO For Wordpress Blogs and Ecommerce March 11, 2009

I solved (at least partly) my problem maintaining rankings over time. Old pages that used to get traffic are once again seeing inbound search visits. I did it by tweaking my blog’s category pages, but I think the lessons are also helpful for ecommerce sites.

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Dear Matt Cutts, What We Have is a Failure to Communicate

Thumbnail image for Dear Matt Cutts, What We Have is a Failure to Communicate March 5, 2009

Dear Matt Cutts, I know you and I don’t always see eye to eye on everything, but I think we’ve got enough of a working relationship that I feel comfortable saying, that the way the brand update/ Vince change, went down could have been better. Indulge me while I make an analogy to prove a [...]

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Why You Should Be Worried About Google Search Wiki

Thumbnail image for Why You Should Be Worried About Google Search Wiki March 2, 2009

I’ve been beating the drum about why personaized search and google’s search wiki are bad since their rollout. Even though I understand why google does it, and get that why they push it’s adoption. But I still think it’s a bad idea, and late last week I saw an example of why it’s bad and [...]

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How To Figure Out What Parts of Your Website Aren’t Being Crawled

September 10, 2008

When Google took away the supplemental index last year, they killed one of the key diagnostic tools in the SEO’s toolbox, the ability to identify which parts of a site were unimportant (and being infrequently crawled) in a search engines eyes. However with the use of some structured text and clever searches I’m going to [...]

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Why Old School Real Estate Brands are Losing to New Web 2.0 Innovators

August 13, 2008

The following is a Guest Post from Joe Hall.
The internet is changing the real estate industry on a daily basis. And, not surprisingly, it’s the Web 2.0 innovators that are leading the revolution. Of course this isn’t the first time that new media gurus have redefined an industry. However, this time around old school brands [...]

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