Reputation Management

Using Social Media Profiles for ORM

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Whenever you are involved in an ORM (Online Reputation Management) campaign, your goal is to displace negative results in the search engines with positive results. In a previous post we looked at creating microsites. In this post, we are going to look at leveraging social media profiles.

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How Businesses Should React to Negative Social Media & Reviews

How Can Businesses React to Negative Social Media & Reviews

Social Media still scares many businesses both large and small. But hiding from social media isn’t the answer. The real answer lies in embracing it … in all of its brutal, raw honesty.

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Interview with Steven Wyer of Reputation Advocate

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The following is a sponsored post. For this post we’re going to be talking with Steven Wyer of Reputation Advocate. Steve, for my readers who aren’t familiar with your firm, can you tell me a little bit about yourself? Reputation Advocate started in 2006 and is based just outside of Nashville, Tennessee in Williamson County. I [...]

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Dealing With a “Scam” Listing For Your Company Name in the SERPs

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Anyone who deals with the public sector will have to deal with negative listings about them in the SERPs at some point. The most damaging of these is the “scam” listing. In this post I’ll discuss some tactics you can use to handle them.

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Is Google Playing Monkey Games With Real Time Search

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Last week Google launched real time SERP’s, which included the possibility for twitter and facebook updates to appear in searches for popular information, news, or for someone’s name. The potential for libel and potential for spam has already been discussed. What hasn’t been addressed is the problems it can create for reputation management. Specificall, how [...]

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