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How to Write Blog Posts For Your Existing and Repeat Customers

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When you run a corporate blog sometimes it’s difficult to come up with interesting topics on a regular basis. In the past I’ve spoken about a few options like creating a series, how to posts and evergreen content. In this article I’d like to tackle another option, blogging to your existing customers, and turning them [...]

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Using Social Media Profiles for ORM

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Whenever you are involved in an ORM (Online Reputation Management) campaign, your goal is to displace negative results in the search engines with positive results. In a previous post we looked at creating microsites. In this post, we are going to look at leveraging social media profiles.

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Tips for Ajax for SEO

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Whenever Ajax enter the conversation for an SEO or internet marketer, chances are good there will always be a deep sigh or an “ugh” face. While it is true that search engines are getting better at indexing this type of content, we still aren’t at the point that you can realistically rely on them to [...]

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How to Use a How to Article

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If you work on any aspect of SEO, Internet marketing, PPC, or social media, chances are good that you’ve come across a lot of tutorials or how to articles. Some of them are really good, and you want to use them in the future. But unless you have an organized, disciplined way of keeping track [...]

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Facebook and Google+ Competing For Your Attention

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With the launch of Google+, the inevitable tech fan boys preaching the downfall of Facebook–because a new shiny cat toy caught their attention–was laughably predictable. As SEO’s, internet marketers, and social media consultants, we have to be involved in these games, or we risk losing our competitive edge. However, what we really need to understand [...]

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Tasks to Help You Establish Your Brand on Facebook

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Starting a fan page on Facebook is easy, but how do you get it to grow and become successful? It’s much harder than many people realize; this is why you often see dead and abandoned fan pages. Establishing your brand on Facebook and creating a successful fan page actually takes some time, dedication and hard [...]

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How to use Hootsuite to Publish to Your Facebook Page

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The following is part of a series on using the Hootsuite social media tool. In this post, we are going to be looking at at using the feature to post to your Facebook page or profile.

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What Are You Doing To Earn Facebook Likes and Facebook Fans

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It seems everyone in social media and SEO is obsessed with Facebook now. Getting Facebook fans and Facebook likes may have even eclipsed link buying as the new black hat way of gaming the system … So what are you doing to get Facebook likes?

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Filter Bubble Book Review

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The Filter Bubble is a new book by Eli Pariser that addresses the subject of how personalization of sites like Google and Facebook are sheltering us from information that doesn’t agree with our world view. Instead of the Internet being a window to new experiences and viewpoints, it becomes a mirror, reflecting back only what [...]

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How Businesses Should React to Negative Social Media & Reviews

How Can Businesses React to Negative Social Media & Reviews

Social Media still scares many businesses both large and small. But hiding from social media isn’t the answer. The real answer lies in embracing it … in all of its brutal, raw honesty.

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Facebook vs Twitter: Which is More Valuable?

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Recently there has been a lot of talk about Facebook versus Twitter and which is more valuable to web publishers. If you’re looking for the short answer, IMHO it’s Facebook; but, to understand why, you need to have deeper understanding of how each system works.

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How Much Time Do You Spend Actually Doing SEO

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How much time do you spend doing SEO per day?  Or, specifically, how much time do you waste reading about SEO instead of doing it? Unless you are beginner who is still  learning, if you’re spending more than an hour reading about SEO everyday, you’re probably wasting your time.

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Preparing for The Death of RSS

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While I personally am a big fan of RSS, I stand by my position that RSS is not being adopted by the mainstream population (see the big fat RSS lie) and is therefore a dying technology.

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HootSuite Review

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Late last year, the solution I was using to post and (more importantly) to schedule tweets was having problems. Specifically, it did not post at the times specified, bunched up, and duplicated tweets. After trying a few different tools, I settled on Hootsuite as being the best match for my needs.

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How Small and Local Businesses Can Use Facebook

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If there’s one aspect of social media that mainstream press seems to love, it’s Facebook. For this post we’re going to be talking with Greg Finn of Cypress North, Victoria Edwards of Linkshare, and Marty Weintraub of aimClear about how small businesses can use Facebook.

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What Social Signals Might Search Engines Use

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Late last year both Google and Bing announced they are both using social signals as part of the ranking algorithm. Those of us who have been in the game a while have long suspected this, but it’s nice to see it come from the horse’s mouth, so to speak. So, as a search marketer, what [...]

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iPad Apps and Social Media

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In case you didn’t already know, I’m the owner of an iPad. Like a lot of other people I didn’t get it when it first was announced: like everyone else, I thought it was meant to be a laptop replacement. It’s not. While you can use the iPad to get things done, be a content [...]

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Google is Scarier than Facebook on Privacy

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In the past few weeks Facebook has been publicly criticized over privacy policies; however, when Google invades people’s privacy, the offenses don’t receive the same level of scrutiny or public outrage.

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Don’t Put All Your Eggs in the Facebook Basket

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While Facebook may be a hot marketing tool right now, there is danger in putting too much effort into making it the center of your marketing efforts.

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How to Make Your Address Book More Useful with Facebook

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While there are a lot of advantages to having a large social graph (aka friending everyone and their bots), there are also advantages to having a more tightly managed social graph. If you keep your address book/contact list filled with people you talk with on a regular basis, you can use facebook to help fill [...]

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