Blogs

How to Write Blog Posts For Your Existing and Repeat Customers

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When you run a corporate blog sometimes it’s difficult to come up with interesting topics on a regular basis. In the past I’ve spoken about a few options like creating a series, how to posts and evergreen content. In this article I’d like to tackle another option, blogging to your existing customers, and turning them [...]

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Why Categories Matter in a Blog Setup

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In this post we’re going to be looking at blog categories, why they matter, and how to use them most effectively as publisher.To be honest, I get asked about date, category, and tag archives fairly regularly. It creates a lot of potential for duplicate content, which is why so many people have things set up [...]

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Content Ideas – Creating an Ongoing Series

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One of the problems that website owners and bloggers encounter on a regular basis is coming up with ideas for posts. One of the tactics that I like to employ is creating a regular ongoing post series.

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How to Use Tags on Your Blog or Website

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In my opinion one of the more powerful and underutilized tools of a blog or website is the ability to tag your pages and posts. That said, effectively using tags isn’t easy or straightforward. In this post I’ll take you through some examples of how to use tags and get the most out of them, [...]

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WordPress SEO: How to Create Living URL’s

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If you watched any of the congressional hearings about the newspaper industry where Marissa Mayer testified one of the concepts she brought up is Living URL’s. Danny Sullivan has an excellent write up on it on Search Engine Land. The basic concept is a story lives at a single URL and gets added to/edited/updated over [...]

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WordPress SEO: How to Choose a Permalink Structure

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For this post we’re going to be taking look at the optimal permalink and URL structures for wordpress. There are a lot of different options, and there isn’t a one size fits all answer, however there are definitely better and worse choices you can make.

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WordPress SEO: How to Use RSS and Scrapers to Build Links

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When you run wordpress or any other blog for that matter, chances are your blog is getting scraped, and re-used without your permission. In this post I’ll show you how you can use this to your advantage to build links with the anchor text of your choice.

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WordPress SEO: WordPress Security Why it Matters to SEO

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In recent weeks wordpress security, or more correctly the lack of wordpress security has been getting a lot of attention. While most people consider this a site maintenance issue, it has implications that affect your SEO efforts, in this post I’ll explain why, and look at some things you can do to protect yourself, and reduce the [...]

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WordPress SEO: How to Maximize Your Internal Link Strategy

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While there are hundreds of thousands of posts on maximizing external links for your blog, like a red headed step child no one pays much attention to internal links. Internal links can be very powerful in helping you distribute the link equity that those external links bring, and they can decrease your bounce rate and [...]

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How to Add a Carousel to Your Thesis Blog

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If you’ve spent any time visiting blogs lately chances are you’ve seen those small little photo’s accompained by a title or bit of text in or near the masthead. I’m not sure if it has a proper name, but most people I’ve talked to call it a carousel, in this tutorial I’m going to show [...]

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Using Tags for Better Ad Targeting on Your Blog

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When you’re running a blog with affiliate links, one of the key factors that can increase your conversions, help you make more sales, and ultimately put more money in your pocket, is to have ads that are targeted to match the content. In this tutorial I’ll be showing you some tactics on how you can [...]

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The Big Fat RSS Lie

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Anytime a social media consultant starts talking to prospective clients and they bring up blogging, they talk about how RSS can be used to help them directly connect with their customers … the truth is in most cases it’s a BIG FAT LIE!

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Dear Michael Arrington Please Save Techcrunch Before it’s Too Late

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The following is an open letter to Michael Arrington owner of Techcrunch.com, you still have a chance to save Techcrunch before it’s too late.

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Category SEO For WordPress Blogs and Ecommerce

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I solved (at least partly) my problem maintaining rankings over time. Old pages that used to get traffic are once again seeing inbound search visits. I did it by tweaking my blog’s category pages, but I think the lessons are also helpful for ecommerce sites.

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Five Search Queries to Find Sponsorship Link Opportunities

And regardless of the fact that they are paid, Google doesn’t seem to mind them so long as they are on-topic and coming from a reputable website. As the title suggests, this “link buy” comes in the form of sponsoring an event or website. The trick is to find sponsorship opportunities that are in your corner of the web (read: on-topic).

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