The following is a sponsored post.
For this post I’m going to be taking a look a third party video player from Vzaar.com. As Google continues to emphasize videos with universal search, not including them as part of your overall search marketing strategy is probably not a smart move. In the past Google would only show video results from high- reliability websites like Youtube, MetaCafe ,and Video Jug. However, in recent months, you can host videos on your own site as long as the hosting is reliable.
In the past people would upload videos to places like Youtube and cross the project off their to-do list and call it a day. The problem was, at the end of every video, Youtube would show a related video to keep viewers watching. If you were a merchant selling a product, someone selling information like an ebook, or someone trying to get people to sign up to a mailing list, these related videos were a distraction that kept people from entering your conversion funnel. If you use third party players like the one from Vzaar, you don’t have that issue to worry about. Another issue with Youtube is they have started showing advertising overlays, so you never know when your competition might show up on your video.
Vzaar has worked with some large companies like ToysRUs, Walmart, and Budweiser. You can see samples of other clients on their showcase page. They also have a lot of other features like player skins, video settings, ecommerce, analytics, ebay integration, mail chimp integration, and more. You can see the full list on the features page. You can take and upload your videos as you would any other video service without any special equipment. A computer webcam, digital camera, or mobile phone will work fine (my video came from the front facing camera of an iphone 4)
This is a paid service, so it’s for people and businesses who are professionals. It’s not the place to upload the funny videos of your cat in the bathtub. They have a limited free trial so you can give it a try to see if you like it. Professional plans start at $49 a month for 50GB of video playback. You can get more information about it and other plans on the pricing page.
If you’ve tried using videos in the past and not gotten the conversions you were looking for and were losing people to more Youtube videos, this is a service you should probably look at. You can get more info from Vzaar.com.
The preceding has been a sponsored post. Find out more information about sponsored posts
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