Social Media

Why It’s OK to Offend People in Social Media

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Recently, Kenneth Cole took a bit of criticism in the social media space for making what many considered an insensitive tweet. I’m going to disagree with the social media guru’s here and say it’s ok to offend people. In fact, it’s probably something you should do on a regular basis.

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How Small and Local Businesses Can Use Facebook

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If there’s one aspect of social media that mainstream press seems to love, it’s Facebook. For this post we’re going to be talking with Greg Finn of Cypress North, Victoria Edwards of Linkshare, and Marty Weintraub of aimClear about how small businesses can use Facebook.

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What Social Signals Might Search Engines Use

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Late last year both Google and Bing announced they are both using social signals as part of the ranking algorithm. Those of us who have been in the game a while have long suspected this, but it’s nice to see it come from the horse’s mouth, so to speak. So, as a search marketer, what [...]

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How Website Owners and Publishers Can Use Foursquare

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While some people consider Foursquare to be nothing more than the latest shiny cat toy for social media gurus and badge collectors, I’ve recently found a few uses for both business and pleasure.

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Your Facebook Fan Page – 5 Ways to Make the Most of It

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If your business targets consumers, do you already have a Facebook fan page?  If not, why?  With more than 350 million active Facebook users, it is time to embrace social media and let it help grow your business.  Not only is Facebook a great place to expose yourself to thousands of new customers, but Google [...]

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iPad Apps and Social Media

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In case you didn’t already know, I’m the owner of an iPad. Like a lot of other people I didn’t get it when it first was announced: like everyone else, I thought it was meant to be a laptop replacement. It’s not. While you can use the iPad to get things done, be a content [...]

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Foursquare Promotions Spotted

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In my most recent column on Search Engine Land I wrote about Foursquare Tools for Businesses. After writing that article, I came across a local promotion.

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How Do You Measure ‘IT’?

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I’ve been doing SEO for a few years, with specific focus on social media and ways businesses can find their audience, their prospects and make money out of utilizing social media to generate leads. What I am still troubled to see, maybe because I live and breathe this industry, is that social media still seems [...]

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Don’t Put All Your Eggs in the Facebook Basket

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While Facebook may be a hot marketing tool right now, there is danger in putting too much effort into making it the center of your marketing efforts.

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Social Media and Publishing Paths

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For websites that are going to participate in social media in a big way along multiple channels, I find it helpful to set up what I call publishing paths. These publishing paths require you to think about your content before you publish it, what is the best channel for it, and how to cross promote [...]

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Interview with Michael Streko of Knowem.com

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The following is a sponsored post and part of new advertising option I’ll be announcing later today. For this post we’re going to be talking to Michael Streko Co-Founder of KnowEm.com. For my readers who might not know, you can you tell us a little about yourself, and some of your experience in search marketing. [...]

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Google’s Social Search – Affecting a SERP Near You

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Late last week Google announced it was graduating social search from beta and making it active for everyone. I got a heads up from Barry Wise of KnowEm a day later, and we spent some time talking about what this meant for marketers. I thought I’d share some of our conversation with you.

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New Twitter Account @graywolfseo

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Now that twitter lists have taken off and are being utilized, and in some cases are replacing RSS readers, I’m going to try to take advantage by experimenting with a new account @graywolfseo.

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Twitter Lists are Teh Awesome

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Now that twitter lists have been rolled out just about everyone, I’m going to actually agree with Robert Scoble and say twitter lists are teh awesome.

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What are You Doing With Your Social Media Traffic?

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While I may have some level of notoriety within the SEO community and internet marketing space, once you step out of that area, I’m a nobody as writer Paul Carr so eloquently pointed out last week. Robert Scoble the original poster boy of blogging, is known far and wide by the tech community, but who [...]

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How to Abuse the New DiggBar for Fun and Profit

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Rule Number one of operating a web 2.0 user generated content website, if you don’t have someone involved in your development process who thinks about how to abuse the system, and put steps in place to prevent it, someone else will publish a handy step by step guide on how to abuse your system …

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Twitter Contests and Incentives – Do they Work

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A few weeks ago I made the mistake of wondering aloud when someone would start offering cash prizes for twitter followers. I had seen people offering physical prizes before, but never cash. A few random people decided to have some fun with me and start saying I was offering cash, so I just decided to [...]

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Web 2.0 Weenies and Bullshit Social Media Economics

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This weekend I watched an amazing video from Mike Rowe of Dirty Jobs at a Ted Conference, and what really hit home is how many people struggle to be new media douchebags in a web 2.0 world. If you’re the kind of person who wants to have 50,000 twitter friends, be a power Digg user, [...]

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Skittles Twitter Experiment I Call it a Win for Skittles

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In case you missed it, the official skittles website located at Skittles.com last night redirected their entire homepage to a twitter search for the term [skittles]. I applaud their effort to embrace bold new ideas but their execution leaves a lot to be desired. I thought I’d run through some of them in hopes some [...]

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Is There Really Such a Thing as a Social Media Expert

One of the common themes I see recurring in blog/websites articles are “How to use your blog to drive traffic”, “how to use twitter to engage your community”, and “how to use stumbeupon to bring you new RSS subscribers”. In some cases these posts do actually contain some useful nuggets of information,  however as is [...]

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