I really find scandals interesting because people who are on the ball, plugged in, creative, not afraid to take chances and stir up a little controversy can do really well.
Case and Point Playgirl Magazine offered Ex-Governor Elliot Spitzer 1 Million Dollars to pose nude.
It’s a win-win scenario for Playgirl. Let’s go with the most likely outcome and assume client 9 says no, playgirl generated a decent amount of press, links, and attention, for the cost of a press release and some PR work.
Let’s enter dreamland and imagine he goes for the deal, I have no doubt that it would turn out to be the highest selling issue of Playgirl, attracting a huge amount of sales and advertising, more than enough to cover the $1 million dollar paycheck.
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