How to Get 1 Million Dollars Worth of Links
March 22nd, 2008 by Michael Gray in Social MediaIf you're new here, you may want to subscribe to my RSS feed. Read my top posts or learn more about Michael Gray. Want more frequent updates follow me on Twitter. Thanks for visiting!
I really find scandals interesting because people who are on the ball, plugged in, creative, not afraid to take chances and stir up a little controversy can do really well.
Case and Point Playgirl Magazine offered Ex-Governor Elliot Spitzer 1 Million Dollars to pose nude.
It’s a win-win scenario for Playgirl. Let’s go with the most likely outcome and assume client 9 says no, playgirl generated a decent amount of press, links, and attention, for the cost of a press release and some PR work.
Let’s enter dreamland and imagine he goes for the deal, I have no doubt that it would turn out to be the highest selling issue of Playgirl, attracting a huge amount of sales and advertising, more than enough to cover the $1 million dollar paycheck.
Sphere It
March 22nd, 2008 at 11:41 am
Good idea!
March 22nd, 2008 at 4:30 pm
Re your win-win scenario:
I agree with your first “win” (the press play): definitely smart. But I’m not sure the second “win” is such a slam-dunk: Would it really be the highest selling issue of Playgirl? I’m not so sure about that…. Eliot is just NOT that… uh… appealing.
March 23rd, 2008 at 5:32 am
Michael, as long as Jason Calacanis from Mahalo does not pose nude we will be okay..:) If he does Google will break and we will have to get a job at McDonald’s flipping burgers.
Also, I do not think anyone wants to see him naked! It is a scary thing to imagine!
March 23rd, 2008 at 8:33 am
Since the offers from skin magazines to scandal-plagued celbrities predates the Internet and is a well-understood phenomena, maybe you should add a little more to the discussion, rather than just siphon off some traffic.
March 25th, 2008 at 12:34 am
That’s brilliant. Offering Spitzer $1 million is like offer any working man $1 dollar to strip. The guy is loaded, $1 million is not enough.
March 25th, 2008 at 1:26 pm
Why don’t we get Monica Lewinsky to strip for us, on video? She can even mimic, using a banana how she served Good Old Bill in the oval office, all for the love of God and country, under oath..:)
I think she deserves 10 million for a show like that, but she might be desperate now days, being she does not have Good Old Bill as her patron anymore, and she will spread for much less! What your take on the price?
March 26th, 2008 at 4:53 pm
It’s all about PR. It’s clear from the beginning, that he wouldn’t lose his clothes, but Playgirl gets the press…