I really find scandals interesting because people who are on the ball, plugged in, creative, not afraid to take chances and stir up a little controversy can do really well.
Case and Point Playgirl Magazine offered Ex-Governor Elliot Spitzer 1 Million Dollars to pose nude.
It’s a win-win scenario for Playgirl. Let’s go with the most likely outcome and assume client 9 says no, playgirl generated a decent amount of press, links, and attention, for the cost of a press release and some PR work.
Let’s enter dreamland and imagine he goes for the deal, I have no doubt that it would turn out to be the highest selling issue of Playgirl, attracting a huge amount of sales and advertising, more than enough to cover the $1 million dollar paycheck.
Related posts:
- Will Facebook Niche For Dollars Or Food? Ed Berrera contends that as Facebook advertising gets more niche,...
- NoFollow and PageRank Sculpting is it Worth the Effort A few weeks ago during SMX East, one of the...
- Google Guide to SEO – Are Social Media Links on Death Row? I was reading Google’s guide to SEO (pdf) , and...
{ 7 comments }
Good idea!
Re your win-win scenario:
I agree with your first “win” (the press play): definitely smart. But I’m not sure the second “win” is such a slam-dunk: Would it really be the highest selling issue of Playgirl? I’m not so sure about that…. Eliot is just NOT that… uh… appealing.
Michael, as long as Jason Calacanis from Mahalo does not pose nude we will be okay..:) If he does Google will break and we will have to get a job at McDonald’s flipping burgers.
Also, I do not think anyone wants to see him naked! It is a scary thing to imagine!
Since the offers from skin magazines to scandal-plagued celbrities predates the Internet and is a well-understood phenomena, maybe you should add a little more to the discussion, rather than just siphon off some traffic.
That’s brilliant. Offering Spitzer $1 million is like offer any working man $1 dollar to strip. The guy is loaded, $1 million is not enough.
Why don’t we get Monica Lewinsky to strip for us, on video? She can even mimic, using a banana how she served Good Old Bill in the oval office, all for the love of God and country, under oath..:)
I think she deserves 10 million for a show like that, but she might be desperate now days, being she does not have Good Old Bill as her patron anymore, and she will spread for much less! What your take on the price?
It’s all about PR. It’s clear from the beginning, that he wouldn’t lose his clothes, but Playgirl gets the press…
Comments on this entry are closed.