Social Media

Does Your Small Business Need a Facebook and Twitter Social Media Account

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It’s 2012 and social media and social networking sites like Twitter and Facebook are constantly mentioned on mainstream media news and entertainment websites and broadcast programs. Print ads for everything from movies to toothpaste have those ubiquitous little Facebook and Twitter logos, hashtags, and often special social media vanity URLs. The question is does your [...]

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Why Website Owners Should Be Using Pinterest

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A lot has been said and written about Pinterest in the past few weeks and months, from how marketers can use use it to drive traffic to how affiliate spammers are using it to generate income. However, I’m going to take a slightly “bigger picture” view of Pinterest.

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How to Cross Post From Twitter to Your Facebook Page

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One of the questions I get asked by clients who are developing a social media strategy is should I cross post my Facebook posts to Twitter and vice versa, or does everything need to be unique?

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Facebook Brand Page Timeline Checklist

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Starting March 30th, all Facebook brand pages and profile pages will be switching to the new timeline format. Some brands have already made the change but, if you haven’t, here’s a handy checklist of items you need to be aware of and fix before the change takes place.

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How Long Should Page Titles Be – The Social Media Factor

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Ever since the early days of SEO, the ideal title length has been the subject of much debate. Back then, it was important to use keywords that search engines would use to rank your pages near the top of the SERPS. Then you made the title as click enticing as possible so, when it appeared [...]

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How to Use Coupon Codes to Promote your business

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If you are an run an online ecommerce program, it’s very likely that you have come up against the coupon code dilemma. You offer a deal that allows customers to use a coupon code for a free item, free shipping, or to get a discount. However, what do you do when the promotion ends? If [...]

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How to Automate a Twitter Feed with Hootsuite and Bufferapp

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The following is part of a series on automation. In this post we will be looking at using two tools, Hootsuite and Bufferapp to complement each other. If you haven’t read my Hootsuite review and Bufferapp review already, it’s probably a good idea to read them first because I will be building on those two [...]

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Facebook and Google+ Competing For Your Attention

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With the launch of Google+, the inevitable tech fan boys preaching the downfall of Facebook–because a new shiny cat toy caught their attention–was laughably predictable. As SEO’s, internet marketers, and social media consultants, we have to be involved in these games, or we risk losing our competitive edge. However, what we really need to understand [...]

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How to Tweet From Your Archives Without Pissing People Off

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The following is part of a series on automation. In this post, we will look at using the tweet old posts plugin. To be honest, this is an extremely effective tool for automating your Twitter stream; that said, it is also one of the most controversial.

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How to Be Involved on Twitter in Less Than an Hour a Day

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The following is part of a series on Hootsuite Social Media tool. In this post I’m going to show you how to set up a series of lists and custom tabs on Hootsuite to engage your followers and become part of you community–without needing to spend all day on Twitter.

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Is Social Media About Conversations

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In the dawn of social media, pundits repeated the mantra that social media is about conversations. While conversations are part of the mix, I think it’s a small part, and, while it’s necessary, should be minimized with an eye for ROI

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How to Create a Local Twitter Account

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Most of the the tutorials on the web dealing with growing your Twitter followers, don’t pay any attention to location, and are more concerned with raw numbers. I recently started a local travel website and wanted to focus on gaining local followers from that city and surrounding areas. While I can’t reveal the profile, this [...]

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Tasks to Help You Establish Your Brand on Facebook

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Starting a fan page on Facebook is easy, but how do you get it to grow and become successful? It’s much harder than many people realize; this is why you often see dead and abandoned fan pages. Establishing your brand on Facebook and creating a successful fan page actually takes some time, dedication and hard [...]

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How to use Hootsuite to Publish to Your Facebook Page

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The following is part of a series on using the Hootsuite social media tool. In this post, we are going to be looking at at using the feature to post to your Facebook page or profile.

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How to Get More Followers on Twitter

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How to get more Twitter followers is one of the first hurdles you have when you start a new Twitter account. Assuming that you are interested in quality and not just quantity, one of the most effective tactics is what I like to call a follower raid.

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What Are You Doing To Earn Facebook Likes and Facebook Fans

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It seems everyone in social media and SEO is obsessed with Facebook now. Getting Facebook fans and Facebook likes may have even eclipsed link buying as the new black hat way of gaming the system … So what are you doing to get Facebook likes?

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How to Use the Hootsuite Bulk Scheduling Tool

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The following is part of a series on using the Hootsuite social media tool. In this post we are going to be looking at using the bulk scheduling feature.

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How Businesses Should React to Negative Social Media & Reviews

How Can Businesses React to Negative Social Media & Reviews

Social Media still scares many businesses both large and small. But hiding from social media isn’t the answer. The real answer lies in embracing it … in all of its brutal, raw honesty.

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Facebook vs Twitter: Which is More Valuable?

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Recently there has been a lot of talk about Facebook versus Twitter and which is more valuable to web publishers. If you’re looking for the short answer, IMHO it’s Facebook; but, to understand why, you need to have deeper understanding of how each system works.

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HootSuite Review

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Late last year, the solution I was using to post and (more importantly) to schedule tweets was having problems. Specifically, it did not post at the times specified, bunched up, and duplicated tweets. After trying a few different tools, I settled on Hootsuite as being the best match for my needs.

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