So while I was away I made it onto the Most Influential Online Marketers of 2008 list. Not that I don’t appreciate everyone who was nice enought to vote for me, and all the hard work that went into putting a list like that together, but I wonder about the culture we create and want to live in where people strive to be on lists like this and use them of some measure of personal or professional validation.People who set out to make sure they are known by the “right” people or make it onto the “right” lists worry me. Sure it’s cool to be a celebrity and get invited to all the cool parties, but it’s much better if you actually did something other than stroking the egos of the right people to get there. Let’s face it who wants to be “that guy” who poeple invited because they had to, not because he was interesting or informative (and I use he to mean everyone male and female not just men so don’t be hatin’ on me).
So please don’t be playing the fame game and like Loren Feldman says don’t be obsessing over personal branding, instead focus on doing good work. At then end of the day making onto some list and being internet famous is a waste of time unless you can figure out how to make some money with it, because it’s “tough to pay the bills with a wallet full of famous” (credit Lee Odden).
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