Wharton Business School

If you're new here, you may want to subscribe to my RSS feed. Read my top posts or learn more about Michael Gray. Want more frequent updates follow me on Twitter. Thanks for visiting!

This quote comes from the Wharton Business School in an article about blogging:

What is clear is that opportunities for blogging abound. Companies can use bloggers to put a more human face on interactions with employees and customers; marketers can create buzz through blogs; and bloggers can act as fact checkers for the mainstream media.

Bloggers can put a more human face on the company with employees and customers? Man who’s gonna’ buy that drivel? Have you guys ever read the Cluetrain Manifesto? No really did you read it or did you just buy a copy and leave it on your desk, so people think that you read it. Clearly another example of being clueless about blogging.

Bloggers as fact checkers? Ok have you people surfed on the internet? No really have you? Have you seen some of the crap out there? Just because it’s on a webpage doesn’t make it true. If it was I’d look like more like this and less like this.

Yeah there have been some high profile cases of people confronting traditional media like Dan Rather and CNN and winning. Guess what though, blogging was the medium not the message. The message was truth. It was worked because it was a real persons truthful voice, not a fake face used to interact with the employees or the public.

Technorati tag: cluetrain manifesto, Wharton Business School, blogging.

Sphere It

Comments are closed.