Website Advertising and User Behavior
September 16th, 2004 by Site Admin in SEOIf you're new here, you may want to subscribe to my RSS feed. Read my top posts or learn more about Michael Gray. Want more frequent updates follow me on Twitter. Thanks for visiting!
I’ve been reading some fairly interesting articles from a new company called EYETRACK III. The first article was about online advertising
The so-called “invisibility effect” of Web advertising is no myth. We found among our test subjects that there were often instances when they did not look directly at ads, even for a fraction of a second. That doesn’t mean they didn’t see them at all — in some cases eyes fixated close enough to the ads to be able to view them in peripheral vision; in other cases they looked at ads directly; and in many cases, they didn’t see them at all. And placement of ads mattered a lot.
The next article has to do with studying users behavior by using heat maps and eye tracking software.
Particularly interesting was people’s behavior when there were headlines and blurbs used on homepages. Eyetrack III test participants tended to view both the headline and blurb when the headline was bold and the same size as blurb text and immediately preceded the blurb on the same line.
And lastly Jakob Nielsen came out with an updated article on standards:
The entire concept of “Web design” is a misnomer. Individual project teams are not designing the Web any more than individual ants are designing an anthill. Site designers build components of a whole, especially now that users are viewing the entirety of the Web as a single, integrated resource.
Sphere It
May 24th, 2007 at 2:25 am
We were using crazyegg.com to track the most clicked on text links on one of our client’s website and found some interesting facts. First time visitors do NOT generally read everything on the homepage. In fact, they were actually looking for a direct text link to a webpage that pertains to their specific need at the time and that’s it. For example, if they were looking for a “local mover” and we had a text link for it, they would click on it within seconds after arriving on the website. Although the client offered other services online, they were oblivious to this fact until it offered to them by a sales rep.