The Wiggles and Understanding Your Market

Michael Gray

By Michael Gray
In SEO  

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If you’ve been around small children who are under the age of 8 you’ve probably heard of The Wiggles. For those of you who haven’t they are a group of four men who sing, dance and frolic entertaining kids with some highly infectious stick in your head all day songs.

Despite this seemingly annoying benefit the Wiggles actually put on a really good live show. A few years ago we had to score some tickets, and they were by far the hardest tickets we ever had to get our hands on. I was kind of sad when I learned the Greg (aka the yellow wiggle) will be leaving for health reasons.

Gray is this another honey pot post, are you really that lame that you want to rank for a guy who’s getting sick? in a word no. So when you get down to the bottom of the post you read this quote:

James Thomson, who edits business magazine BRW, said Page’s departure was unlikely to affect The Wiggles empire, which includes franchises in Taiwan and Latin America and which will soon extend to China and India.

“We’re talking about Yellow Wiggle rather than a person’s name, so you can probably substitute another yellow Wiggle and get away with it,” he told Australian Broadcasting Corp. radio.

“For a lot of the new fans, the kids just turning two or three, they won’t know any different.”

A two or three year old won’t realize you replaced Greg with another person! Dude are you insane! Have you ever tried to read a book to a small kid and skip a page or two, did you get away with it or did the kid call you out? Have you ever tried to replace a dead goldfish hoping your three year old wouldn’t notice, did it work? Have you ever tried to convince a child that you really didn’t eat that last piece of cake in the fridge while they were asleep, but that you thrrew it out because it was bad. Did it work or did you get a face that looked like this:

Just because children or your customers aren’t sophisticated doesn’t mean they aren’t perceptive. They will know when you’ve lied to them, or at least tried to lie to them. It doesn’t mean they won’t buy your product this time or the next time, but keep lying and things will be different.

“the kids just turning two or three, they won’t know any different” … IDIOT!

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{ 9 comments }

Graydon December 2, 2006 at 2:08 am

My kids have been to at least two Wiggles shows and I can guarantee… switch out Greg and they will know.

It doesn’t help any that Greg always seemed to be the “lead wiggle”… it’s like Van Halen changing out lead singers.

They couldn’t even change out Mr. Feathersword without causing questions.

At least the people at Blue’s Clues were smart enough to plan a transition when they changed over.

Sorry… what was the point here? Oh yeah… don’t lie to kids!

Lea de Groot December 2, 2006 at 3:52 am

To a certain extent they will get away with it – if you look at their early videos Anthony used sneak off and come back onstage dressed as Captain Feathersword. No one noticed when they became big enough to hire a permanent actor for the role. (Well, mine didn’t, Graydon)
I think its more correct to say that the next group of littlies to come up won’t know that its a different Yellow Wiggle.
The current tinies might notice, but any competent parent is going to get around that by explaining that Greg got sick and whatshisname came in to help. Easy.
Dude, you need to practice lying to them more ;)

Whats the relevance of my comment to SEO? Ummm… I can twist anything to make it sound like something attractive? ;)

Hawaii SEO December 2, 2006 at 5:07 am

That’s just wrong. Greg just isn’t the guy in Yellow. He’s the star of the show.

No one would notice if Wags The Dog got run over by the Big Red Car, but Greg won’t be as easy to replace. Kids are smart. They know these things.

It’s not just people. There is a big difference between the Chuck Jones & Mel Blank team producing Bugs Bunny versus later teams. Bugs just wasn’t funny anymore.

Brendon December 2, 2006 at 6:31 am

I remember hearing years ago that the Wiggles sold something like 15% of the entire Australian Video/DVD/CD market!

Whatever the number, it was massive.

They’ve done a nice transition – Greg handed his yellow skivvy over to the new guy in a public way (http://www.news.com.au/story/0,23599,20846988-1702,00.html).

The Wiggles themselves aren’t being sneaky – maybe the guy from BRW (a business mag) just doesn’t have kids??

Cheers.

SEO Buzz Box December 2, 2006 at 10:06 am

I can not agree more, my five year old is smarter and more perceptive than myself and it is very hard to pull a fast one on him. Recently he told me that the wiggles are boring though and prefers sponge bob.

There is something very strange about grown men dancing around like girls in tights.

Stuart December 2, 2006 at 3:54 pm

Actually Greg has been out of the line up for a month or six weeks and the replacement was around for some time before that because Greg’s health has been deteriorating for quite some time.

I’m told that their shows are something unique – there’s nothing like being in a mosh pit full of raging three year olds :)

Duncan December 2, 2006 at 9:33 pm

Having seen the Wiggles live in concert literally this Friday past, I can assure you that my 4 year old couldn’t care less that Greg is no longer with the group. Having said this however, before the show started there was a 5 minute long announcement about Greg leaving, including a message from Greg explaining that he was sick etc…they totally treated the kids with full respect and the truth in terms of what happened, there was ZERO effort to hide the fact. You’re right in saying that a 2 or 3 year old will tell the difference (they do), but ignoring the BRW quote The Wiggles are 110% class and they were upfront and they did tell the truth to the kids. If you’ve got kids, Wiggles tickets are the best tickets you can buy, by far the best show you can take them to…so much so this was our second year running.

PS: the new Wiggle Sam must have spent a lot of time eating as understudy, at this rate instead of calling him the Yellow Wiggle, I’d think he’s new nickname will be the fat wiggle, those man bobs really got a workout on stage :-)

Michael Gray December 2, 2006 at 10:20 pm

Wasn’t a dis on the wiggles at all, I would have totally been surprised if they didn’t do the right thing. That BRW guy, well that’s another story completely …

Steve December 4, 2006 at 3:18 pm

I agree they won’t be able to slip one by the kids if they change up one of the wiggles…

It reminds me of when *I* was a kid, getting my daily dose of the Flintstones (reruns in the evening, I think it was).

And one day, all of a sudden Barney Rubble’s voice was different and I was like “That’s not Barney!”
Damn, I hated that second voice they had for him. :)

So change the voice or change the way a character looks and kids will notice. It was nice to see in a previous comment here that the Wiggles gang talked about the change with their audience.

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