Suggestion for Google Adwords - Premium Positions

July 6th, 2006 by Michael Gray in Advertising, Google, SEO

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Hey Google Adwords I’m sure there’s a perfectly good reason why when I change a destination URL I lose my premium position. However the side effect is I drop to the side my CTR plummets and I’ve got to raise my bid price to get things back in line. It’s terribly annoying and leaves a really bad taste in my mouth, especially because I didn’t change the creative, I just changed the destination and tracking parameters so my new log analysis program would work.

Since your spiders are reading the pages for quality anyway how about if there’s no change in the content the premium slot doesn’t go away? C’mon how about it (shamelessly drops Matt Cutts name with a link in case he unsubscribed to me on vacation).

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One Response to “Suggestion for Google Adwords - Premium Positions”

  1. Richard Kershaw Says:
    July 7th, 2006 at 4:56 am

    There’s two sneaky ways to edit destination URL (*not* display URL) without losing your ad’s performance rank.

    Firstly, simply use SnipURL.com or similar for your destination URL. You can then change destination at will.

    Secondly, you can edit destination URLs for individual keywords without affecting ad performance. If you select all keywords and use the ‘copy down’ button, you can apply the same destination URL across all keywords.

    Not ideal, but better solutions than losing your ad rank.