As an SEO one of the things we often have to overcome is optimizing for the singular and plural form of the word, such as [blue widget] and [blue widgets]. Now some folks go the route of building one page for each keyword. While this can work you often end up with two very similar reading pages. Sometimes people will pick the “more important” one and use it in the title and sprinkle the other one in the page. IMHO this is much better approach as it generally reads better.
However I learned something today from none other than Matt Cutts. Yesterday I posted on Threadwatch about link building techniques. Matt came along and noticed he was #2 for linkbait and linkbaiting. Now if you look at the title and URL of Matt’s post here’s what you see:
SEO Advice: linkbait and linkbaiting
http://www.mattcutts.com/blog/seo-advice-linkbait-and-linkbaiting/
If you look at Matt’s post today you’ll see this Matt Cutts: Gadgets, Google, and SEO
Notice what I did with keywords. I carefully chose keywords for the title and the url (note that I used “change†in the url and “changing†in the title).
where he references a post with the following data:
Changing the default printer on Linux and Firefox
http://www.mattcutts.com/blog/change-default-printer-linux-firefox/
Don’t know about you but I don’t need to be hit over the head anymore … Thanks Matt 
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