Roundup Posts - Bringing Life to the Dead
January 10th, 2007 by Michael Gray in SEOIf you're new here, you may want to subscribe to my RSS feed. Read my top posts or learn more about Michael Gray. Want more frequent updates follow me on Twitter. Thanks for visiting!
As Andy says with any good blog the money is in the archives stupid. I was reading lifehacker today and was reminded of that fact with a quick and easy example of how to get it done.
I’ve mentioned compilation posts before and how they are a great way to tie together and monetize an idea with looking like you are hawking something. They are also great ways to keep your blog looking alive when you go on vacation, go to a conference, or just need a blogging break.
Unless you live under a rock you know the first quarter of every year is big for health, fitness, and weight loss products. So how does a geeky techno-centric blog like Lifehacker take advantage of the situation, by doing a roundup post of all their old health and fitness posts. Check out the Health and Fitness Roundup. They pull together health related stories from as far back as 2005 and introduce them to new readers, and remind long time readers they still exist (in addition to those crawlers and robots). I would have added a two or three sentence paragraph myself, but to each his own.
Sphere It
January 10th, 2007 at 3:57 pm
I think a technique like this “Round Up” has saved my biggest blog many of times the past year because I was having pages fall out of Google rankings for months at a time.
After I implemented 4 posts scheduled over a month to roundup similar topics from 3 years back those pages not only got reranked but they are within the top trafficed pages now on my site. Also I’ve got some external link love to the roundup pages which helped also.
Interesting to see that on Lifehacker’s roundup page that linked to pages with and without the http://www.