Comments on: Reputation Management – Case Study, Part I

By: Michael Gray

Michael Gray — Sat, 03 Jun 2006 15:45:19 +0000

I’d say it sticks out like a sore thumb, so it’s not a viable tactic for anything even mildly competitive. For most companies their name is a relatively uncompetitive term, so you won’t need a lot of “juice” for it to work. Additionally if someone decides to start saying bad things about them, it’s good to already have a few spots up and running to combat it than starting from scratch.

By: Max

Max — Sat, 03 Jun 2006 15:00:10 +0000

I see now.

Don’t you think this kind of things are easy to spot at least for Google and devalue? I did a small experiment with googlepages a little while back when it just came out. I created a page and wrote about the service on my blog and linked to it just to show the features I tried there. In a very short time (about 2 months) my googlepages page had PR4 and ranked #2 for my name. When I noticed that, I created another page for one of my commercial sites, wrote a post about it and linked to the new page from the post. In less then a month the googlepage with PR4 turned into PR0 and droped to #5 in google. Note that I didn’t link to the new page from the main page that was PR4. The other page I created ranks #6 for may name but does not show up in the first 100 results for it’s title (well the 3 word keyphrase is pretty competitive but still..). It might be irrelevant, but who knows.

By: Michael Gray

Michael Gray — Sat, 03 Jun 2006 14:34:05 +0000

On each of the other services there is anywhere from 1-3 paragraphs of original text, that is tailored for that particular service. For example the language on “myspace” is different than that on wordpress. Most of them will be ongoing with new text entries to make them look “lived in”. With a frequency of once a week-ish to once a month-ish. You don’t it to look like it’s a splog program running.

The main site links to all of the satellited sites, each of the satellite sites link back to the main site. two of the satellite sites link to all of the other satellite sites. My goal isn’t to use the satellite sites to pump up the main site, just to create relevant listings on different services for the company name.

By: Max

Max — Sat, 03 Jun 2006 14:09:37 +0000

Interesting casestudy Michael. Thanks! I have a question – just would like to clarify something:
1. What kind of “information” did you create on “offsite services”? Is it one paragraph service/business description, a whole page of information? Is it unique or all of them have the same info?
2. As I understood you didn’t link from the “offsite services” to your main site, but opposit – you linked to the “offsite services” from your main site?
3. When you say “interlinked 2 of the sites to all the other sites” do you mean you linked to all of the sites from 2 “offsite services” or something else?

Hope it’s not too many questions I just want to make sure I get it all right.

Thanks and I’m looking forward to reading Part II