SEO

How To Silo Your Website: The Masthead

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One of the more powerful tools an SEO can use when setting up or fixing an existing website is siloing or themeing. However, when I mention this to beginner or intermediate SEO’s, they are often confused about how and where to start. In this multi-part series, I’ll be giving you some examples of how I [...]

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How To Get Customer Reviews on Your Website

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While UGC and Reviews can often be a mixed blessing, as long as Google continues to reward rich snippets with enhanced visual listings, it’s probably a good idea to try to make reviews part of your website strategy.

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Buying Links to Third Party Websites

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Last week I was having a discussion on Twitter about whether or not  some links were bought. Quite a few people were confused about how you can use link buying to your advantage when you buy links to a website you don’t own (aka a third party). I thought I’d do a little ed-ju-macating and [...]

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Case Study: I Listened to Google and I Failed

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This is a post of why natural link building seems to be no longer working, despite Google not admitting that. I don’t know how many times Google have said: “Produce great content and if users find it useful, they’ll recommend and link to you.” But Google, how do I get these people to even come [...]

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Dealing With a “Scam” Listing For Your Company Name in the SERPs

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Anyone who deals with the public sector will have to deal with negative listings about them in the SERPs at some point. The most damaging of these is the “scam” listing. In this post I’ll discuss some tactics you can use to handle them.

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Writing Keyword Focused Posts that are Interesting

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One of my constant criticisms of bloggers and the blogosphere in general is the sacrifice of keyword focus and the traffic it could bring when bloggers are more lyrical with their prose than they need to be.

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Interview with Chase Granberry of AuthorityLabs.com

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The following is a sponsored post. For this post we’re going to be talking with Chase Granberry of AuthorityLabs.com. For my readers who don’t know you, can you tell me a little bit about yourself and some of your SEO related experience? I’ve always been an Internet geek. I love the potential the web has [...]

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How to Handle Pagination

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Today’s post is an answer to a question from Don: How to best handle pagantion, use the same description meta tags? Use the same title tags just add page 2

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6 Tools & Tips to Help You Improve Your Blog Posts

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I was having a a few conversations on twitter last week. It was clear that more than one person needed a little bit more explanation about how to put some of the tips I mentioned into action, so here are 6 quick tips to help you improve your posts.

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How Do You Archive Pages on a High Post Volume Website

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Today’s post is an answer to a question I took a few weeks ago: How to organize archives/categories on WordPress for news site/blog that publishes a lot of articles, around 30-50 daily.

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No More Link Begging: 4 Engagement Methods for Content-Based Link Building

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Link begging is the practice of identifying link prospects, usually through competitor backlink analysis, and then contacting each one of those sites and begging for a link. Link begging typically ignores the original context of the link, as well as the probable motivation of the linker. Not only that, it’s potentially destructive to an organization’s [...]

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Why Everyone Should Turn Off Blog Comments

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In the past I’ve spoken about why I turned off blog comments, but it was mostly from a time/labor perspective. Now I have another reason, one that affects everyone from an SEO Perspective. In some cases. leaving comments on will negatively impact your rankings and traffic.

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How Google is Reverse Engineering Page Dates

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In recent weeks I’ve noticed a disturbing new trend in Google SERP’s: Google has become much more aggressive at trying to reverse engineer the publication date of a post/page.

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Is There Any Value in Getting Links From Directories

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Today’s post is answer to a question from Curedream: Is there really any value in getting links from the Yahoo directory I’m going to move that up a bit and tackle directories in general.  In my opinion, yes, there is value in getting your website listed in some directories–but not all. The trick is figuring [...]

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Outsourcing Content Creation Vs. Hiring in House

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One of the first considerations for a web site owner is how to get the content you need at fair prices. Most serious web site developers have little to no time to create the most important aspect of a web site – the content. Outsourcing content creation to a company has many advantages. However, hiring [...]

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Are All Links Valued the Same

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Today’s post is a question from Jason who asks the following question: Are all links really the same? If a link statistically according to SEOMOZ or other tools, PR, trust, rank, etc, are the same, are they really the same in the eyes of Google?

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6 Steps To More Engaging Copy That Sells

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Good copywriting does more than just explain the details of a website’s products or services. Copywriting that sells has to come off as more than informative. It needs to speak to a person on an emotional level, giving them hope while getting the point across fast. It also needs to compel a person to take [...]

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How to Handle Old Directory Listings, Links and off Topic Traffic

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Today’s post is another answer to a question–this time from Nathan Schubert, who wants to know what you should do with old links from directories and websites that still drive traffic if you’ve changed the content on your website.

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Hey! Editors! Leave Them Links Alone!

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There’s a trend of editors in the SEO world uptight about linking out.

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How to Set up Caching on Your Blog

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The question for today’s post comes from Meg Geddes aka NetMeg. She wants to know more about setting up caching on WordPress.

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