SEO

How to Optimize an eCommerce Category pages

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Today’s post is in response to a question that came in via email asking, “How do I optimize a department/category page with a lot of products?” This is a fairly common question, but it has some subtleties and nuances to it. I’ll try to address those issues in this post.

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Create Landing Pages for Expired Information

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I’ve discussed what to do when you have products that expire. But what do you do when you have services or information that expires? Is there a way to retain and even monetize that traffic?

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The Dangers of Having Multiple Website Versions

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With the proliferation of smart phones of varying screen sizes, flash compatibility, and most recently apple tv and google tv, many website owners are choosing to solve this problem with multiple sites and domains. While this solution can work, there are plenty of ways it can go wrong. In this post I’ll try to help [...]

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Is Flash Bad for SEO or Can You Work Around it

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Perhaps it’s related to Apple not installing flash on the newest air macs, but there’s been more talk than usual about flash & SEO in the past few weeks.

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How to Add Singular and Plural Keywords to Your Page Titles

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This post is a short response to a question I received via email last week. The question was how to do deal with singular and plural versions of a keyword in that page title.

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Creating Head & Tail Content

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Although I have mentioned head & tail content on this blog a few times, I haven’t devoted an entire post to it, which is probably an oversight on my part.

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Creating and Using an SEO Editorial Calendar

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I’ve mentioned the benefits of having an editorial calendar several times on this blog, and Lisa has done an excellent job of explaining why you need an editorial calendar from a content production point of view; however, what I haven’t talked about is how to use an editorial calendar from an SEO perspective. From an [...]

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Thesis Tutorial: How to Conditionally Change Content

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In yesterday’s post, we spoke about why you would want to change your content based on traffic intent. In today’s post, I’m going to give you a basic framework about how to do it. This post is written as a Thesis Tutorial, because working with Thesis is just easier (see my Thesis review), but you [...]

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Change Your Content Based on Traffic Intent

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A few weeks ago, Brent Payne made a post about “whitehat cloaking” and changing your content based on referring website. He asked for some feedback on Twitter, causing some follow up discussions. I had a few people asking for examples about how to do this. In this two part post, first we’ll look at some [...]

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Who’s Afraid Of The Big Gray Wolf? 1 in 7 SEOs

I’ve been promoting my advanced SEO book‘s free chapter for a while now and, since virtually the beginning, I’ve seen a remarkable trend in my data. That trend is a roughly 14% unsubscribe rate. About 1 in 7 people who choose to get a free sample chapter go on to unsubscribe. Aweber email stats show [...]

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How to Diagnose and Improve Website Crawling

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When you are reviewing a website, whether for your own projects or for a client project, one of the important areas to review is crawlability. In this post I’d like to talk about some of the ways you can look for and diagnose crawling issues.

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How to Do A Content Audit of Your Website

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If you have a website that’s been around for a few years and you’re looking for ways to make some improvements, one of the tactics I recommend is doing a content audit. 

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How To Silo Your Website: The Footer

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This post is part of a series on How to Silo Your Website. The other parts in the series are: How to Silo Your Website: The Masthead, How to Silo Your Website, The Breadcrumb , How to Silo Your Website: The Content, and How to Silo Your Website: The Sidebar. For this last part, we’ll [...]

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How To Silo Your Website:The Sidebar

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The following post is part of a series on How to Silo Your Website. You should review, How to Silo Your Website the Masthead, How to Silo Your Website the Breadcrumb, How to Silo Your Website the Content. For this part, we’ll be taking a look at the sidebar.

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Natural Link Building: Past, Present and (Predicting) The Future

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A while ago I wrote my case study on how I listened to Google and failed. The post got a lot of attention from the SEO community. Many people wondered whether natural link building was really dead and what was the future of building natural links. I’ll try to answer some of those questions in [...]

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How To Make Your Homepage More Dynamic

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One of the problems I encounter on large client websites–or with clients who constantly add or update existing content–is getting this content into the index as quickly as possible. One of the tactics I recommend is using the homepage.

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How to Silo Your Website: The Content

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The following is part of the series How To Silo Your Website. Be sure you have read parts one and two: How To Silo Your Website: The Masthead and How to Silo Your Website: The Breeadcrumb. In this part, we will be taking a look at the content area.

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Keep Your Articles Narrowly Focused and Keyword Centric

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One of the mistakes I feel many people make is that they write articles or posts chasing very broad topics. IMHO it’s much better to write narrowly focused posts, pages, or articles and tie it together later on. This is a concept I call head and tail content that I touched on in my How [...]

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How David Hotels Can SEO Vs Goliath Hotels

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In my first post on hotel SEO, I explained how big hotels with conference facilities have an advantage over small hotels. But small hotels need not despair, because they have ample link building opportunities too.

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How To Silo Your Website: The Breadcrumb Trail

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In Part 1 we looked at How To Silo Your Website: The Masthead. In this article, we’ll be taking the next step and looking at the breadcrumb.

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