Marketing on the Cheap … err Chip

Have you seen the latest marketing tie in with Pringles? It seems the folks who figured out how to put potato chips in a can have stepped it up a notch. They’ve figured out how to put “print” images and words onto a potato chip with the new movie The Incredibles (news). Now I’m fascinated and appalled by the whole thing at the same time.

First let me say I liked the movie the Incredibles a lot (see the Incredibles are Incredible). So lets take that out of the discussion right away shall we. I’m also a marketing guy and can appreciate new and innovative ways to market things. I’m also a firm believer in the there’s no such thing as bad publicity (thanks PT Barnum). To top it all off I’m a self admitted geek. So where the down side?

Well there are two things that have no limitation, human creativity and human stupidity. So it starts out with an innocent potato chip, next thing you know I’ll see the Gecko from Geico on my steak, or maybe Royal Caribbean Cruises will be on my flounder fillet, or how about Club Med in Cancun on my taco!! So please lets keep the division between merch’ and plate and advertisers don’t play with my food, ok?

PS I was really fascinated to discover the Geico Gecko has a blog

Popularity: 9% [?]

2 Responses to “Marketing on the Cheap … err Chip”

1. thuringwethil2004 Says:
   November 15th, 2004 at 6:59 pm

   You have got to be joking. Have marketers no morals or scruples at all?

   BTW I’m way behind on your blog (still think gray must blog all since changing jobs)

2. Anonymous Says:
   November 16th, 2004 at 3:57 pm

   Funny, someone with no morals questioning anothers.