Looking at MySpace

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After reading what my buddy Martinibuster had to say about MySpace and learning that MySpace was the 10th most visited website on the internet ( via ZD net). I knew that the time had come for me to get on the MySpace bandwagon or get left behind.

I’ll fully admit my opinion was pretty close to Greg of BOTW (see comments) it was a bunch of ugly pages made by pimply faced teens and dudes pretending to be babes (not that I’ve ever done that). While my space has both of those two groups solidly covered there are real and legitimate opportunities and implementations on MySpace. However there are two basic things we need to go over if you want to use My Space as a marketing tool.

1. Don’t try and sell ice to an Eskimo¹
While the proverbial Eskimo has a need for ice for building igloo’s, storing food and other uses, he doesn’t have an ice supply or shortage problem that he needs solved.

2. Don’t try and sell steak to a vegetarian
It doesn’t matter if you have the highest quality beef at the best possible price, you can drive down to your local vegan Utopian commune everyday for 40 years and you’re not going to make a sale, they don’t have a problem that beef is the solution to.

If you want to use MySpace to build your brand or make some sales, use it for a product that solves a problem that MySpace users have and know they have. Yes your average 21 year old has a retirement savings plan problem, but they don’t know or think they do. Instead of trying to wax on poetically about the virtues of a 401K Roth IRA, try telling them about the student credit cards you are peddling, they know they have a cash flow problem.

With that in mind here is my trip through MySpace

Part I Getting to Know MySpace

Part II Marketing Examples on MySpace

Part III Dark Alley’s of MySpace

Special thanks to Enndot, QuadsZilla, Irish Wonder, and Natasha that Girl from Marketing for helping me find my way.

I fully understand that modern day Aleutians bear very little resemblance to the romantic overly nostalgic image I conjure up when I mention Eskimos. It’s just an example I use for simplicities sake, so don’t be hating on me for Aleutians insensitivity or some other such nonsense, cause you’d be barking up a tree that doesn’t exist.

Sphere It

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