Michael Gray

How to Get Your Non Tech Site into Digg

Posted on January 17th, 2006
by Michael Gray in Link Development, SEO, Social Networks



Regular readers here know I’m a big fan of social bookmarking or folksonomy websites like Del.icio.us and Digg. However when I mention them as link building tools I get responses like “my sites not about technology or computers”, “my customers aren’t geeks” and even Oilman said “it’s hard to get viral links to a phen spam site”. Want some tips for getting your non tech site’s into Digg, then gather around the campfire …

The problem with people not getting digg is they think techie’s and geeks are different than everybody else, sure they have their own idiosyncrasies, but by and large they are just like the average man or woman on the street. They have the same hopes, fears, dreams, aspirations and weaknesses as everyone else. But enough fluff, lets get to some concrete examples, let’s say you’ve got a finance website how about trying the following kinds of articles:

  • How to Save for a Mortgage on Computer Programmers Salary
  • The IT Professionals Guide to Starting a 401K Plan
  • How to Track Your Investments Using Ajax and Ruby on Rails

Now I did leave out one thing you are going to have to shift the focus of your article to appeal and incorporate some aspects of an everyday geeks life but that shouldn’t be to hard. Want some more, OK how about some ideas for your dating website:

  • The Network Administrator Review of Internet Dating Sites
  • 25 Girls you Hope You Never Check Your E-Harmony Profile
  • How to Write a Dating Profile and Not Sound Like a complete Geek

All right Oilman these last one’s are for you:

  • 50 Network Tech’s Who Need Metabolife (complete with pictures)
  • What Fat Programmers Need to Know Before Using Dietary Supplements
  • How to Tell if You’re a Mouse Potato

The point to take away here is some of your customers are undoubtedly computer geeks and while they may not be your primary customers they are in a position to be able to give you links. Don’t limit your thinking only to technology centric sites like Digg and Del.icio.us try other sites like Topix and Lifehacker. These sites are looking to create content and links and their writers, editors and readers clamor for fresh new material on a daily basis, you can be in a position to give it to them by adjusting the focus of your material to appeal to their audience.

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11 Responses to “How to Get Your Non Tech Site into Digg”

  1. User GravatarAndy Hagans Says:

    Graywolf,

    Not trying to troll I swear — but do you really think “The Network Administrator Review of Internet Dating Sites” could get DUGG or delicious/popular’d?

  2. User GravatarAdministrator Says:

    It would if you made it with AJAX or had goofy fly-out CSS menus. Not everything I try to get into digg gets dugg, but you do much better if you try and dovetail the content to have a greater appeal to that audience, which is really what I am trying to get across.

    In a bit of irony I find amusing this article got dugg, for some reason the commenters thought this was spammy, go figure ;-)

  3. User Gravatar» Threadwatch Titts Up & a recap; Web Professor Says:

    [...] Graywolf has been posting some great information on link building and social bookmarking . I have been reading his blog for a while and Micheal really has a great instinct for picking good topics. [...]

  4. User GravatarBrian’s Blog » Word of Mouth marketing Says:

    [...] On the related issue of referer marketing, Graywolf makes a few interesting points about using digg for marketing - as a referer marketing platform: The problem with people not getting digg is they think techie’s and geeks are different than everybody else, sure they have their own idiosyncrasies, but by and large they are just like the average man or woman on the street. They have the same hopes, fears, dreams, aspirations and weaknesses as everyone else. [...]

  5. User Gravatar» Link Baiting (How Nick Wilson Created SEO Even Seth Godin Could Love) - Stuntdubl - SEO Consultant Says:

    [...] How to get your non-tech site into digg [...]

  6. User GravatarSEO Black Hat: Black Hat SEO Blog Can You Digg It? A Guide to Writing Headlines Says:

    [...] You probably saw Gray Wolfs article on How to Get Your Non Tech Site into Digg about a month ago when it came out. [...]

  7. User GravatarThe Redline » Blog Archive » Measuring the Digg Effect Says:

    [...] How to get your Non-Tech Site into Digg [...]

  8. User GravatarSEO Consultant Esoos Bobnar Says:

    Viral Marketing for Beginners

    Checking the del.icio.us popular page today, I noticed this page, which had already been tagged 923 times and rising. No knock against the person who wrote it but…it’s just a list of a half-dozen or so AJAX tutorials. I mean, can viral marketing rea…

  9. User GravatarKen Savage Says:

    “How to Track Your Investments Using Ajax and Ruby on Rails”

    hahaha the geeks here at work are having a field day on that one.

  10. User GravatarZach Katkin Says:

    Great points. When you generate content that is relevant to both fields, yours and the social net you’re trying to break into everyone wins.

  11. User GravatarDuplinks.com Says:

    Get 1 million diggs to your news article by using DUPLINKS.COM
    http://www.duplinks.com

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