Google Whacking on Bing

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Michael Gray

By Michael Gray on October 12th, 2009
In SEO  

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If you’ve been involved in SEO for a while chances are you’ve heard the term google whacking. For those of you that haven’t basically it was coming up with a search term for a real word that had exactly one result. Due to the way Google does things now it’s nearly impossible, and hardly any fun to try and find one anymore. However with bing it’s entirely possible, and in some cases it looks intentional.Here’s an example go to Bing and do a search for [perez hilton] screen shot of my results below for reference.

perez-bing

Being a well known, popular, and controversial celebrity blogger, he really should have more results, for example check out google [perez hilton] and yahoo [perez hilton]. So have you seen any other intentional one listing only results in bing, if so drop them in the comments below …

off topic comments will deleted on sight, without prejudice or mercy
Creative Commons License photo credit: bandita

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{ 19 comments }

Pablo October 12, 2009 at 10:51 am

Most of the social networks have one listing [myspace, facebook, xanga, etc..]

Simon Heseltine October 12, 2009 at 10:57 am

Yahoo
Google
AOL

all just return 1 result (assuming you count the site links as part of that 1 result)

Simon Nyström October 12, 2009 at 10:57 am

1-10 results are shown when doing a search from Sweden. I wish I could be the only one getting listed for my name. Chances should be bigger but… no.

Simon Nyström October 12, 2009 at 10:58 am

1-10. Wtf…should be: 2 870 000
:)

Biz October 12, 2009 at 6:24 pm

I couldn’t find any others like that but it is kind of strange that they would only return one result. You would think they would at least return a few other links such as a wikipedia page as that is usually what I end up going to anyways when I search about someone in a search engine as most people already know Perez Hiltons website address. Either way Bing seems to give more accurate results overall right now as Google is too interested in clogging up their results with videos, feeds, products, etc.

Stefan Weitz October 12, 2009 at 10:37 pm

Yes – that is by design. However, if you click on the “see other results containing Perez Hilton” the rest of the algo web results appear. We carefully monitor these “Best Match” results to make sure we aren’t firing this result type too frequently – let us know if you have feedback!

tonyrocks October 13, 2009 at 10:49 am

I dunno man, sounds like some kind of paid inclusion covert operation Bing is working on.

geobak October 13, 2009 at 4:10 pm

Well i haven’t seen such results but i have seen bing ranking affiliate links…

Not affiliate sites, affiliate links!!!

For a well known website in Greece that has an affiliate program if you run a query for its brand name there it is the affiliate link at #5

What is more this affiliate link is a link provided by a third party affiliate company and not the well know website itself

Total failure and i guess this is why bing is the 4th engine in my country with less than 1,5% :P

NorCal SEO October 13, 2009 at 4:10 pm

Very interesting, I tried numerous other ‘celebs’ and they all have multiple listings. I’m sure Bing will soon be featuring the (gag) Prez Hilton on their advertisements, etc. and this could be one reason for the results.

Ryan Cox October 15, 2009 at 11:18 am

CNN
eBay
CraigsList
IMDB

It seems that anything with a high alexa ranking is coming up with 1 search unless it has subdomains like Flicker

Joseph Alvini October 16, 2009 at 2:22 pm

Hmm interesting. I wonder if it is even possible to get ranked in bing for them keywords unless you are the site itself.

Free Internet Marketing Gift October 16, 2009 at 5:02 am

Hey Mate, I’ve read a couple of posts on your blog and I love your style. I am going to subscribe to your RSS feed :)

Klaus @ TechPatio October 16, 2009 at 4:50 pm

It’s weird why Bing only returns one result for that search, I wonder why that is. I mean, other websites (like this post, for example) must have mentioned his name….

Mark Alves October 17, 2009 at 11:55 pm

Snopes
Mapquest
etsy
webmd
Drudge Report
Huffington Post
Flickr
LinkedIn
usps (plus map)
fedex, ups (plus map and sponsored link)
Career Builder (plus sponsored link)
NY Times (1 entry plus 1 headline entry), but Washington Post has many entries
Hulu (1 entry plus 1 video link)

It looks like the single entry often kicks in when the query indicates a request for one particular site rather than a more general topic. Is this Bing’s version of the “I’m Feeling Lucky” button?

Alex October 19, 2009 at 3:01 am

This is werid its not showing this in the UK index for any of these terms. It just shows normal results.

J B October 19, 2009 at 10:52 am

I use Greasemonkey to number my results in Bing. The “Best Match” result is not numbered. However, when I “search for other results…” those results are numbered. Seems to me that the best mach process is built completely differently than natural search.

Ecommerce Development Guru October 20, 2009 at 4:46 am

Wow Bing better make some changes to their indexing if they are giving these sort of results. they must be doing something right for yahoo to now be powered by them?? I have tested this and obviously someone from Bing has been reading this blog post as they have now sorted this bug out.

Mark Gould October 22, 2009 at 4:03 pm

Sometimes it helps that when in those respective search engines that you are signed out of your profile so that repetitive keywords aren’t logged to your profile. I find that when searching in google specifically that I get very different results when logged into google then when I am logged out. Thanks for the info…I like the post!

For help with SEO and all other internet marketing strategies please visit http://www.almcsolutions.com or email me at markgould@almcsolutions.com

Web Design Tampa October 25, 2009 at 2:58 pm

Bing has a long way to go before they even want to think about meeting the quality of relevance google has to offer.

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