Google Searches and Critical Mass

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This observation is directly related to the ’sandbox phenomenon’. I have new some sites where I am optimizing in previously unoptimized spaces. The words are real words but nobody was optimizing for them previously. I was enjoying some nice top 10 placements right off the bat and a few thousand visitors a week from the terms. Now as the subject gains interest more and more searches are being done for the terms. Additionally more and more sites are building content and trying to rank for the terms. At some point these searches will hit ‘critical search mass’ and if you have a new site without a lot of trust, well welcome to the sandbox.

Now for all of you who say you’re just not optimizing hard enough, NO now sit down and listen. If it was just a fact of not optimizing hard enough, I would drop slowly and be found somewhere between 1 and 1000. If I trip the ‘not enough trust/quality filter’ I will dissapear from the normal SERP’s only to be found in the ‘allin’ searches. It’s interesting to go from getting a 50 visitors a day from a term to zero. When you check the SERP’s you see the old sites there and the new ones are gone. It’s also funny to watch Press Releases from places like PRWeb (a website with high trust) rank higher than your site for your term, especially when the press release is for your website.

Hey Google could you stop being quite so silly and acknowledge there is a new site quailty/trust penalty filter already, this sandbox term really has to go.

Sphere It

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