Feeds and Other Alternative Optimization Opportunities

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Greg Jarboe of SEO-PR
There are lots of different alternatives for promotion, but there aren’t any clear cut winners comparing news search, vertical search, local search, blog search, and social search. They did a case study with Marketing Sherpa. While the case study was a failure they did still learn things. They compared optimized and unoptimized releases on different services. The first mistake they made was optimizing for a single terms, instead of multiple word terms which convert better. A second mistake was optimizing for singular instead of plural versions. While this was mistake both versions brought in traffic. The two press releases generated 16 different articles on high profile blogs. The lesson learned is that the blogs that picked up the stories generated a significant amount of traffic.

Amanda Watlington
RSS is not only for blogs but has a lot of other uses. if you have enough content and can keep it fresh individual feeds are great but single feeds usually work better. Used for adverting, jobs, and media commencials. Titleist.com is a feed she likes. Retailers are also getting into the feeds like Target.com. Write feed descriptions carefully and include keywords and images. Also use email for slow adopters and feed to podcast for early adopters. Write powerful keyword titles, socialize with others, uses tags clouds and blog search engines. You can optimize for podcasts and videos fill out as much information as possible. MySpace gives you tremendous traffic in the youth focus market.Profiles are not just for people but for products such as the Toyota Scion or Grilled Stuffed Burrito. SecondLife.com is new space for advanced marketers. You can get exposure, links, advertising, and shopping.

Todd Malicoat of Stuntdubl.com
SEO get links to build awareness, social media takes it to the next cycle. Linkbaiting is very successful Digg.com and Netscape.com are the sites he has the best results. It’s time consuming and not always successful. Don’t try to just manipulate it use it push authentic content. Sensation title can help boost a story. Getting as many friends as possible is very important, the first 24 hours is the most important time frame. Don’t promote your own story have friend do it. You aren’t going for link pop but visibility. Study the digg audience and try to not chose stories that go against the grain. Don’t do a standard press release, be funny, don’t sell, and don’t be pushy. It’s an indirect way to gain exposure.Other sites are Del.icio.us, Reddit, Technorati, and stumbleupon. Social Media for reputation protection can allow you to own the top 10 spots with different URL’s. Linkedin.com, naymz.com, squidoo.com.

Greg Hartnett of BOTW
You should be submitting to quality directories, like Dmoz.org, BOTW.org, Yahoo, business.com. After that’s done it’s time to get into alternative traffic techniques. Your site is part of the network of information not an island. He mentions Nexus by Mark Buchanon and (need name). Multimedia is a an exciting way to reach users on an emotional level, and can cross cultural and language barriers. He thinks Flickr is a great tool, and join as many groups as you can that are related. Adding notes with hyperlinks and can drive traffic. Links can also be inserted in the description and the comments. He shows a personal video that has gotten huge traffic and lots of links. He has gotten great results with Google video. One mistake he did was not ending with a URL on the end frame. Comments made on other blogs can bring qualified on topic traffic if you add value in your comments. Commenting in a controversial and early can be key. Stubmelupon as an advertising vehicle is very successful and at a very cheap rate. It’s time consuming to work with social media and your content has to be authentic, and real.

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