When Yahoo purchased MyBlogLog many wondered, was it a good deal, and why exactly was Yahoo paying so much. For those of you who’ve never bothered to check your stats or wondered what all the fuss is about I’d like to point out a few points.
From and end user perspective MyBlogLog gives you some interesting things rather than just knowing 1000 random people subscribe to your blog, if Those people are in the system you can put a name to the face. For example Cornwall noticed people like Danny Sullivan, Shoemoney, Michael Fortin, Scott Rafer, and yours truly read his blog. For marquee level sites like TechCrunch it’s an even more impressive bit of data (and a nice cobranded landing page as well).
MyBlogLog also offers two stats packages, basic free membership gives you yesterdays data and limits you to the top 10 results. The paid package for $25 gives you real time and the top 100. The stats I’m showing you are from full paid package. The first block tells you where people came from and how many. This pretty basic data any stats package can tell, you can break it out by search and content
Next up the most popular pages, again nothing that’s not available elsewhere
Then we have outclick tracking. Lots of stats packages don’t have outclick tracking so I think it’s pretty useful. If you click on the “view” link if you have multiple pages pointing to the same offsite links it gives you a breakdown of pages. Using this with Adsense is more than worth the $25 IMHO
After that we really start to get to the good stuff. If you have more than 10 people in your MyBlogLog community it aggregates data from members of your community and lets you see what else they were looking at
This was pretty fascinating data, I’ve found some really interesting things there watching it for the past week or so (I was just reading the Katie Rees page for the articles … yeah that’s it … and some research yeah that’s the ticket). You can also get to look at some of the communities your members visit
So what does all that data do? I think it helps them get a really good idea of topical neighborhoods. From a search engine ranking perspective thing link neighborhoods. I’m pretty sure I’ve got links to and from almost every site in that list but one. However instead of an incestuous network of spammy sites we’ve got a nice grouping of quality resources.
Yea nice Gray but what does all this do for me, how can I use it to make my site better, increase my mojo, and help my site rank? Want to get noticed there’s a nice list of sites to start referencing in and linking to in your posts. There a nice list of sites and people to target with ego surfing. There a nice list of places to go and start adding value in comments, start to get noticed, and establish that you aren’t a doofus. One of the key facets of web 2.0 is sharing and connecting data, why not find ways to use that data in creative ways to your advantage.
Tags: seo, blog, mybloglog, social+media
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