So now that more and more companies are getting involved in one form or another of search marketing, chances are at some point some of you may get a call from, and actually end up pitching for the occasional consulting gig. To help you transition from working in your bathing suit to a pinstripe suit you may need to revise your vocabulary a little, here’s handy terminology conversion guide:
Cloaking: This should always be referred to as Targeted IP, User Agent or Geo-Specific delivery.
Web Scraping: This should be referred to as Information Archiving or Caching.
Click-Pimping: This should be known as Seamlessly Integrating Contextually Relevant Infotisements to Maximize ROI.
Website Hijacking: This practice should be called Digital Content Re-Assignment.
GoogleBowling and GoogleWashing: These actions should be referred to as Competition Displacement.
Blog Comment Spam: This should be characterized as Bursty Link Acquisition.
Offshore Link Building: This process should be known as Financially Prudent Methodology for Increasing Brand Awareness.
Content Remixing: This process should be called Information Aggregation and ReDistribution along Secondary Vertical Channels.
Wikipedia Spam: These type of actions should be classified as Grass Roots Adaptations of Public Database.
Button Pushing: This process for building websites should be called Budget Sensitive Content Creation
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