Corporate Black Hat SEO Terminology
January 31st, 2006 by Michael Gray in Grayhat SEO, Ideas, SEOIf you're new here, you may want to subscribe to my RSS feed. Read my top posts or learn more about Michael Gray. Want more frequent updates follow me on Twitter. Thanks for visiting!
So now that more and more companies are getting involved in one form or another of search marketing, chances are at some point some of you may get a call from, and actually end up pitching for the occasional consulting gig. To help you transition from working in your bathing suit to a pinstripe suit you may need to revise your vocabulary a little, here’s handy terminology conversion guide:
Cloaking: This should always be referred to as Targeted IP, User Agent or Geo-Specific delivery.
Web Scraping: This should be referred to as Information Archiving or Caching.
Click-Pimping: This should be known as Seamlessly Integrating Contextually Relevant Infotisements to Maximize ROI.
Website Hijacking: This practice should be called Digital Content Re-Assignment.
GoogleBowling and GoogleWashing: These actions should be referred to as Competition Displacement.
Blog Comment Spam: This should be characterized as Bursty Link Acquisition.
Offshore Link Building: This process should be known as Financially Prudent Methodology for Increasing Brand Awareness.
Content Remixing: This process should be called Information Aggregation and ReDistribution along Secondary Vertical Channels.
Wikipedia Spam: These type of actions should be classified as Grass Roots Adaptations of Public Database.
Button Pushing: This process for building websites should be called Budget Sensitive Content Creation
Sphere It
January 31st, 2006 at 10:03 am
“Grass Roots Adaptations of Public Database” - now that’s a classic right there hehe
January 31st, 2006 at 12:42 pm
Gray,
You forgot comment spam marketing or even outsourced comment spam marketing… Although that might be classified as a subdivision of simple Blog Comment Spam, I believe it deserves a separate mention as a very perspective technique bound to be successful with potential customers
January 31st, 2006 at 12:48 pm
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January 31st, 2006 at 1:25 pm
Very very good post.
February 1st, 2006 at 6:21 pm
waaaahahahahahhaa!
(Those corp. terms make my brain hurt)
February 2nd, 2006 at 7:41 am
[...] ADDED: Graywolf has the title “Website Hijacking” in his spoof of blackhat SEO terms rendered for corporate speak. [...]
March 23rd, 2006 at 7:53 am
[...] Alternate terminology that can be used to refer to spam activity. Some of them sound a little tongue-in-cheek, but you never know… so next time someone says they’re using “targeted IP”, you can say, “uh-huh, CLOAKER!” “Cloaking: This should always be referred to as Targeted IP, User Agent or Geo-Specific delivery. Web Scraping: This should be referred to as Information Archiving or Caching.” [...]
March 25th, 2007 at 12:48 am
I just spent the last 6 hours writing up SEO do-it-yourself articles for a client. Maybe it’s the lack of caffeine and utter exhaustion, but I laughed so hard I almost peed myself when I read this! Thanks!
December 9th, 2007 at 6:30 am
Hahaha caffeine exhaustion?