Corporate Black Hat SEO Terminology

January 31st, 2006 by Michael Gray in Grayhat SEO, Ideas, SEO


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So now that more and more companies are getting involved in one form or another of search marketing, chances are at some point some of you may get a call from, and actually end up pitching for the occasional consulting gig. To help you transition from working in your bathing suit to a pinstripe suit you may need to revise your vocabulary a little, here’s handy terminology conversion guide:

Cloaking: This should always be referred to as Targeted IP, User Agent or Geo-Specific delivery.
Web Scraping: This should be referred to as Information Archiving or Caching.
Click-Pimping: This should be known as Seamlessly Integrating Contextually Relevant Infotisements to Maximize ROI.
Website Hijacking: This practice should be called Digital Content Re-Assignment.
GoogleBowling and GoogleWashing: These actions should be referred to as Competition Displacement.
Blog Comment Spam: This should be characterized as Bursty Link Acquisition.
Offshore Link Building: This process should be known as Financially Prudent Methodology for Increasing Brand Awareness.
Content Remixing: This process should be called Information Aggregation and ReDistribution along Secondary Vertical Channels.
Wikipedia Spam: These type of actions should be classified as Grass Roots Adaptations of Public Database.
Button Pushing: This process for building websites should be called Budget Sensitive Content Creation

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9 Responses to “Corporate Black Hat SEO Terminology”

  1. Marc Says:

    “Grass Roots Adaptations of Public Database” - now that’s a classic right there hehe :)

  2. IrishWonder Says:

    Gray,

    You forgot comment spam marketing or even outsourced comment spam marketing… Although that might be classified as a subdivision of simple Blog Comment Spam, I believe it deserves a separate mention as a very perspective technique bound to be successful with potential customers :-)

  3. Irishwonder’s Black Hat SEO Blog » Black Hat SEO Terminology Says:

    [...] without them No responses to ‘Black Hat SEO Terminology’. RSS feed for comments and Trackback URI for ‘Black Hat SEOTerminology’. [...]

  4. Earl Grey Says:

    Very very good post.

  5. laura Says:

    waaaahahahahahhaa!
    (Those corp. terms make my brain hurt)

  6. Brian’s Blog » Hacking servers for SEO benefits? Says:

    [...] ADDED: Graywolf has the title “Website Hijacking” in his spoof of blackhat SEO terms rendered for corporate speak. [...]

  7. needmoremonkeys.com » Search-related links Says:

    [...] Alternate terminology that can be used to refer to spam activity. Some of them sound a little tongue-in-cheek, but you never know… so next time someone says they’re using “targeted IP”, you can say, “uh-huh, CLOAKER!” “Cloaking: This should always be referred to as Targeted IP, User Agent or Geo-Specific delivery. Web Scraping: This should be referred to as Information Archiving or Caching.” [...]

  8. Jamie Simmerman Says:

    I just spent the last 6 hours writing up SEO do-it-yourself articles for a client. Maybe it’s the lack of caffeine and utter exhaustion, but I laughed so hard I almost peed myself when I read this! Thanks!

  9. Macnerdz Says:

    Hahaha caffeine exhaustion?