Blogs Without Comments as A Link Building Tool
February 7th, 2006 by Michael Gray in SEOIf you're new here, you may want to subscribe to my RSS feed. Read my top posts or learn more about Michael Gray. Want more frequent updates follow me on Twitter. Thanks for visiting!
Darren on Problogger stumbled across a bit of bizzaro logic that is actually quite clever in it’s simplicity:
Not having comments can actually be an advantage - One of the bloggers that I read daily who uses his lack of comments to his advantage is Seth Godin. While I personally find it frustrating not to be able to tell Seth what I think at the end of posts the advantage for him is that he gets a lot of people linking to his posts because their comments happen on their own blogs. This vast amount of incoming links helps him achieve higher Search Engine Ranking. I bet he also gets a few more emails than many bloggers get - I know I’ve emailed him numerous times over the last year or so (and he responds!).
While I’m pretty sure it wasn’t Seth’s original intent I am pretty sure it has worked out well for him. Of course it doesn’t hurt that he was a noteworthy linkable figure before he started blogging, or that he sometimes says things that fire people up now and again, so I guess it’s just a variation of the controversy link bait angle at work, either way something to think about and take note of.
Sphere It
February 7th, 2006 at 11:59 pm
I’ve seen Seth talk about this on a number of occassions but couldn’t track down a link.
you’re right though - it would work best for bloggers with established profiles.
thanks for the link.
February 8th, 2006 at 6:36 am
Given all the stupid comment spam I find myself having to disapprove lately — mostly poker and drug sites — I must admit that turning off comments is a tempting thing to do!
February 8th, 2006 at 7:55 am
Not sure it would work for you though on your Adsense blog, it’s semi-tutorial and the back and forth question and answer aspect is important.
I also think Darren’s right a big part of it working depends on your being established in the space. Let’s be honest nobody cares if you can’t comment in Joe Schmoe’s blog.
February 8th, 2006 at 7:51 pm
if you are ever doing bad in the engines remove the code snippets for comments and boost out into outerspace!
I wouldn’t be mad at you, I would cheer your success on with a Gooooooo graywolf! 
February 9th, 2006 at 1:06 pm
Hmm so maybe I should fix the comments on my blog??? Hmm….
February 9th, 2006 at 1:07 pm
Doh… I meant shouldn’t