Adsense Tools

By Michael Gray on July 2005

I was hoping to find more adsense tools to review and recommend, however I never received anything so we’ll go with what I was able to find.

Adsense Script Tools

These are the tiny little programs you install on your server (blech!) or locally on your machine that help you analyze your adsense clicks, CTR and earnings. Some of them are easy, some of them are difficult, and some of them help you make pretty graphs. To be honest none of them are worth recommending. You could do just as good a job by setting up your channels properly and dumping a CSV file into excel. If someone has a specific one or wants to send me a review copy of thier software, I will look at it. DO NOT send me anything that has to be installed on a server. I run multiple websites on multiple hosting companies, so I don’t need something that requires more maintenance thank you very much.

Adsense Preview Tools

The Adsense Sandbox comes via Digital Point. You put in a URL and it lets you preview what ads are most likely to appear on a URL. Pretty handy IMHO.

Adsense Tracking

While not set up to be an Adsense tracking tool per se, the free log analyzer from AddFreeStats is actually pretty good. You put a small graphic tracking bug on the bottom of each of your pages and it gives you standard logging reports. You can also activate adsense tracking to find out what ads are being clicked on what pages. Combine this with an excel spreadsheet and channels and you are good to go. You can upgrade to a paid version and get an invisible tracking bug. TIP: Lock down your stats under a password, I’m fascinated how many people leave that open.

Adsense in Action

Probably one of the best things you can do to increase your adsense earnings is to go and look how other people are doing things. The adsense case studies are one place. While these are Google approved you really don’t have an idea how successful they are. So you’d be much better off finding someone you know is in the UPS Club. Jason Calacanis who runs Weblogs Inc is on a quest to make 1 Million dollars a year from Adsense. While I do give Jason a hard time sometimes, I do actually admire what he’s built, and think there are some very valuable lessons to be learned from looking at the websites owns. Darren Rowse of ProBlogger also has two sites I really like the Digital Camera Review and Camera Phone Review. Don’t be a wanker and copy exactly what they’ve done, it’s bad form. Instead look at them, learn from them, and use it as inspiration.

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