Since I live on Long Island in New York where some of the Taco Bell E.Coli 0157:h7 food poisoning incidents have occurred the story has been fairly front of mind for me. However I though it might be interesting to share the SERP with some of you from other spots who don’t get some of the geo-targeted advertising.
Here’s a current shot of the SERP’s from New York on 12/19/2006
Firstly kudos to TacoBell.com for buying adwords. Even better to put up a section in the latest news area of their website with a letter and video from the president of the company addressing the issue. They get a big fat F for trapping it behind a flash application making it impossible for me to link to it (see Why Advertisers Love Flash and Ajax, and Why it’s Really Stupid). They also get an F for not uploading it to You Tube. However an A+ for creativity for the people video spamming YouTube for Taco Bell
with fake Britney Spears videos however they get an F for execution and overall content.
Looking at the other advertisers I think that YourLawyer.com did a much better job of constructing an ad than MarlerClark.com did (nice use of dynamic text guys). What’s also interesting is nobody has jumped on the [Olive Garden] who had a norovirus food poisoning incident (see Norovirus suspected in Olive Garden illnesses | Chicago Tribune).
Lastly lets look at the technorati serps for [taco bell] since Taco Bell doesn’t have a blog they have no way to interject or interact with the message that’s being put out there. Remember the time to prepare for a crisis in reputation management isn’t when you are in the middle of it, it’s before hand when you can act in a rational methodical well planned and thought out manner.
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