Removed Site Targeting
December 12th, 2006 by Michael Gray in Adsense, Advertising, Google, SEMIf you're new here, you may want to subscribe to my RSS feed. Read my top posts or learn more about Michael Gray. Want more frequent updates follow me on Twitter. Thanks for visiting!
I know there were a few people who were using site targeting on this blog, and it wasn’t something I had a problem with. However on one of my other websites site targeting was being used so much that my earnings were spiraling downward. Since there is no way to turn of site targeting on a site by site basis (it’s a master account setting) I had to turn it of completely.
As an advertiser I never opt into the content network. Even though I can bid with lower prices I get crappy results. I did however use site targeting for some products where the content was spot on, and the quality of the site was above average overall. So I’ve got mixed feeling about this. I like being able to site target individual websites, but I can see how it can also work against the publisher. Being able to opt in/out on a site by site basis would be step in the right direction.
Sphere It
December 12th, 2006 at 10:20 am
I always thought Google showed what was statistically likely to make you more money? I’ve site targeted sites with reasonably high CPMs before and only appeared some of the time.
December 12th, 2006 at 10:22 am
I noticed a downward trend, so I’m giving it 30 days to see what happens