How Small Bloggers Can Affect Big Companies
Posted on May 5th, 2007by Michael Gray in SEM
Earlier this week I blogged about how the company running the “the algorithm killed jeeves” campaign dropped the ball by not having done some predictive SEO and PPC. It appears somebody got my message and things have changed.
Before my blog post there weren’t any PPC ads now there are two [how the algorithm killed jeeves]
clicking the ad brings you to the Ask homepage. What’s the lesson here, don’t afraid to question the big corporations. I’m just one guy with a big mouth working at his kitchen table wearing snoopy pajamas. However I made enough noise that a bunch of people had to have a meeting and react to it, and it’s probably not the first time either (up for some hoax marketing next week Matt … just kidding). Don’t be afraid to challenge authority and stand up to the big companies, because you think you’ll never change anything. The internet is powerful tool, and if used properly, and in a coordinated fashion, you can absolutely get the attention of big business, organizations, news, media, and the man on the street.
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May 5th, 2007 at 2:02 pm
Cool, you put your money where your mouth is (in their face). Did you get a call from Ask (or the agency) for a consultancy gig when they saw your ad?
May 5th, 2007 at 2:11 pm
nope calls for me
May 5th, 2007 at 3:29 pm
“I’m just one guy with a big mouth working at his kitchen table wearing snoopy pajamas.”
Too much information
May 6th, 2007 at 6:19 am
Standing up to big companies is alright if you’re making a valid point.
Believe me, I spend hours arguing with Google Adwords reps who often make up rules as they go along and do inconsistent things. I can and will bash them for that because I’m 100% right and they’re 100% wrong.
But blowing alot of hot air with very little ground to stand on just makes people look silly.
September 22nd, 2007 at 6:38 am
Ok heres the plan find a big enough company that people can complain about and start blogging around rumors jokes and other stuff in the net that may affect their sales only if every one cooperates together to targeted company it will put a change in the stock market because the market shares can go abnormally up or down in just a few days. till eventually something is gonna crash. just to note that more research about the company before pulling it off and the whole thing must continue for the entire year. pass it on to friends to begin the experiment.