Google Adwords and Wide Open Plains

If you're new here, you may want to subscribe to my RSS feed. Read my top posts or learn more about Michael Gray. Want more frequent updates follow me on Twitter. Thanks for visiting!

So I stumbled across a new keyword this friday and put up new ad on saturday morning. The ad did OK but nothing to get excited about over the weekend. Yesterday the ad totally exploded, which is pretty interesting since it’s not something people would typically be searching/shopping for at work. So this morning I went to Yahoo to see what was going on there and I saw a boatload of competition on the top and on the side. However over in Google-land I’m quite happily sitting as the lowest of a total of three other advertisers.

Now I suspect this is do to adwords cleaning house and kicking out the virtual riff-raff a few weeks ago. This house cleaning leaves a lot of wide open spaces for clever folks who can figure out how to get in.

As a side note has figuring out pricing for adwords keywords become the equivalent of reading tea leaves or sheep entrails? If I’m the bottom advertiser of three why do I have to bid $0.30 to get my ad to show? It’s especially puzzling because I’m not getting the “low quality” message you get when you are getting priced jacked.

Sphere It

Comments are closed.