Reputation Management

Using Social Media Profiles for ORM

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Whenever you are involved in an ORM (Online Reputation Management) campaign, your goal is to displace negative results in the search engines with positive results. In a previous post we looked at creating microsites. In this post, we are going to look at leveraging social media profiles.

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No The TSA Really Didn’t Take Your Baby

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Late last week as we where all recovering from balloon boy, another minor kefuffle percolated to the top involving a mother and her child being separated during a TSA checkpoint screening. This story provides some interesting insight from a reputation management and social media perspective, so I’d like to delve a little deeper.

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