So I’m cruising through my reader this AM and come across this piece on USA Today Hottest shows in Las Vegas. Lots of blah balh copy, but what I really want to see is the list of the 10 shows. Inside the middle of the article I follow the link to the slide show (yes slide show in the anchor text already has me jittery). I’m sent through a series advertising screens and end up here. On top of that I now have to “next” through 10 different screens.
This is where “small” publishers who aren’t tied to “old school” advertising metrics and execution methods have an advantage. Go for usability, give me what I want right away, don’t surround it with fluff, inject advertising interstitials, and try to carry the concept of magazine pages to the web with page views.
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Completely agree with you this time. I read an article this morning about the national association of realtors releasing their new list of house price increases/decreases. The article showed the top 10 on either side, but did not include a link to the full list. So off I go to NAR.com to try to find the full list myself. Not there. Gave up. Lost interest. Here you have a potential customer on a real estate site interested in local house prices not able to find your “linkbait”. Duh.
Side note – amazing how similar our logos are considering they were developed completely independently. At least I assume they were, I doubt you copied ours and we sure didn’t copy yours – had it since 1996.
But how else will they justify their ridiculous CPMs without having your extra impressions to shore up the media kit?
Boston.com does this all the time. They even show clickable thumbnails on their homepage which never lead to the actual picture (just more reading and searching).
Print Media online!!! I love to hate advertising. It seems that the larger the expense in advertising the worse the end product.
Yep, that’s a good example of how to piss off potential customers. What are they thinking?
Yeah I can’t agree more. They always use those damn headlines to lure you in for a twenty minute crap ride of fluff and advertisements. Just give me what you promised me and forget about your adjectives. I’ll gladly watch a 30 second commercial if you get me to my destination shortly after.
They do these same things on News channels – Millions could die tomorrow find why after this commercial break – and then the story is about some ant colony in South Africa that is getting exterminated. Thanks for wasting my time, hopefully I can return the favor one day.
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