No One Wants to be Fat and Poor
February 13th, 2006 by Michael Gray in Random ThoughtsIf you're new here, you may want to subscribe to my RSS feed. Read my top posts or learn more about Michael Gray. Want more frequent updates follow me on Twitter. Thanks for visiting!
There’s a famous quote that goes something like “why do people rob banks … because thats where the money is”. When people are considering new niches to go into the often forget that common logic. Unless there is some sort of demand building the best website in the world in that space will yield very limited profits. Another aspect that’s often forgotten is the need for instant gratification.
Do you think there are more people who want to eat healthy foods in moderation and exercise on a regular basis, lose weight slowly and safely, or more people who want to take a magic pill and be thin in 30 days? Do you think there are more people who want to work hard for 20 years scrimping and saving on the way and have a sizable nest egg for retirement, or more people who want to get rich quickly while lounging at home in their underwear? While the examples above are extreme they are really just to make a point, it’s easier to sell someone something they want even if they know it’s not something need, or is good for them. So build sites that cater to these wants and desires, desperate people are more likely to search wider and click deeper into the SERPs.
Sphere It
February 13th, 2006 at 1:21 pm
I think its Seth Godin who says its easier to fit into someone’s worldview than change it.
February 13th, 2006 at 4:20 pm
Yep I think so, and I think he nailed it with that one.
March 9th, 2006 at 8:04 pm
[...] …I came up with the title in a hurry after watchin’ too much E channel, pop news, and reality TV garbage while working on my laptop being to lazy to pick up the remote and turn the channel. G-dub was also inspirational with his, “no one wants to be fat or poor”. [...]
April 3rd, 2006 at 11:36 am
[...] Link Sexy Find pretty people to link to because everyone likes to be attractive. As GW says, no one wants to be fat and poor. Think sexy within your niche. If you sell life insurance (among the least sexy things on the planet)…figure out how to be the ipod of your industry. Have a freakin’ personality Thinking and linking sexy allows you to decommodify. [...]
June 5th, 2007 at 3:36 pm
[...] enough, Michael Gray’s latest post, No One Wants to be Fat and Poor, doesn’t talk specifically about keyword lists but it hits the nail right on the head. The [...]
September 16th, 2007 at 4:25 am
[...] enough, Michael Gray’s latest post, No One Wants to be Fat and Poor, doesn’t talk specifically about keyword lists but it hits the nail right on the head. The reason [...]