Michael Gray – Graywolfs SEO Blog — Page 9

Why Google Thinks SPYW is a Good Idea and You Probably Don’t

Using your friends likes as dislikes to influence your search results depends on your friends, work at Google it's not a bad idea, for everyone else it's not that clear

Why Google Thinks SPYW is a Good Idea and You Probably Don’t

Why Google Thinks SPYW is a Good Idea and You Probably Don't

How to Write Blog Posts For Your Existing and Repeat Customers

How to write blog posts that keep your existing customers engaged, coming back, and becoming returning customers

How to Write Blog Posts For Your Existing and Repeat Customers

How to Write Blog Posts For Your Existing and Repeat Customers

Using Social Media Profiles for ORM

Tips, tricks and suggestions on how to best used social media profiles for online reputation management

Using Social Media Profiles for ORM

Using Social Media Profiles for ORM

Creating Microsites for ORM

Creating microsites for ORM is a solid strategy for displacing negative results. Here is a list of tactics, things to watch out for and examples

Creating Microsites for ORM

Creating Microsites for ORM

Outbound Linking Can Boost Rankings

Does outbound linking help or hurt you from an SEO perspective? What are the effects on user experience? This article takes a look at those and other aspects.

Outbound Linking Can Boost Rankings

Outbound Linking Can Boost Rankings

Creating and Using an SEO Editorial Calendar

Thumbnail image for Creating and Using an SEO Editorial Calendar

I’ve mentioned the benefits of having an editorial calendar several times on this blog, and Lisa has done an excellent job of explaining why you need an editorial calendar from a content production point of view; however, what I haven’t talked about is how to use an editorial calendar from an SEO perspective. From an [...]

Read the full article →

Thesis Tutorial: How to Conditionally Change Content

Thumbnail image for Thesis Tutorial: How to Conditionally Change Content

In yesterday’s post, we spoke about why you would want to change your content based on traffic intent. In today’s post, I’m going to give you a basic framework about how to do it. This post is written as a Thesis Tutorial, because working with Thesis is just easier (see my Thesis review), but you [...]

Read the full article →

Change Your Content Based on Traffic Intent

Thumbnail image for Change Your Content Based on Traffic Intent

A few weeks ago, Brent Payne made a post about “whitehat cloaking” and changing your content based on referring website. He asked for some feedback on Twitter, causing some follow up discussions. I had a few people asking for examples about how to do this. In this two part post, first we’ll look at some [...]

Read the full article →

Who’s Afraid Of The Big Gray Wolf? 1 in 7 SEOs

I’ve been promoting my advanced SEO book‘s free chapter for a while now and, since virtually the beginning, I’ve seen a remarkable trend in my data. That trend is a roughly 14% unsubscribe rate. About 1 in 7 people who choose to get a free sample chapter go on to unsubscribe. Aweber email stats show [...]

Read the full article →

How to Diagnose and Improve Website Crawling

Thumbnail image for How to Diagnose and Improve Website Crawling

When you are reviewing a website, whether for your own projects or for a client project, one of the important areas to review is crawlability. In this post I’d like to talk about some of the ways you can look for and diagnose crawling issues.

Read the full article →

Shoeboxed.com Review – Receipt Scanning & Business Card Scanning

Thumbnail image for Shoeboxed.com Review – Receipt Scanning & Business Card Scanning

The following is a review of Shoeboxed.com, a receipt scanning and business card scanning service.

Read the full article →

Thanks to This Month’s Sponsors September 2010

Thumbnail image for Thanks to This Month’s Sponsors September 2010

I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here.

Read the full article →

The Rise of Page View Journalism

Thumbnail image for The Rise of Page View Journalism

In the early days of newspapers, success and advertising was measured by total circulation. The ability to measure how many people were reading just the business section, lifestyle section, or sports section didn’t exist. As more consumers switch their news reading habits to online consumption, our ability to track which section and pages are being read has [...]

Read the full article →

How to Do A Content Audit of Your Website

Thumbnail image for How to Do A Content Audit of Your Website

If you have a website that’s been around for a few years and you’re looking for ways to make some improvements, one of the tactics I recommend is doing a content audit.

Read the full article →

Content Ideas – Creating an Ongoing Series

Thumbnail image for Content Ideas – Creating an Ongoing Series

One of the problems that website owners and bloggers encounter on a regular basis is coming up with ideas for posts. One of the tactics that I like to employ is creating a regular ongoing post series.

Read the full article →

Can Google Detect an Affiliate Website

Thumbnail image for Can Google Detect an Affiliate Website

One of the questions that often comes up is does Google hate affiliate websites, and are they penalized in the algorithm?

Read the full article →

Integrated Versus Interruptive Advertising

Thumbnail image for Integrated Versus Interruptive Advertising

When I was first starting in Internet marketing, one of the first books I read was Permissive Marketing by Seth Godin. The point of this book was that customers who give you permission to market to them are more valuable than those you have to interrupt, and you shouldn’t abuse that trust. One of the [...]

Read the full article →

Book Review: The Shallows by Nicholas Carr

Thumbnail image for Book Review: The Shallows by Nicholas Carr

The Shallows by Nicholas Carr proposes the following: that the Internet and all of the its shallow content is actually rewiring our brains and how we process information.

Read the full article →

Sonos Review

Thumbnail image for Sonos Review

A few weeks ago, I twittered about the demise of my Roku Soundbridge music player, and how I was now having to deal with using an old iPod to play my music. The folks on the Sonos twitter account happened to see my situation and agreed to send me two Sonos ZP120′s to review.

Read the full article →

I Wish We Had Google Understand Not Google Instant Search

Thumbnail image for I Wish We Had Google Understand Not Google Instant Search

Earlier this week Google launched the latest iteration of the SERP’s, Google Instant. While I, like everyone else, had fun playing and finding some of the holes in it, it’s really not a product that I think will succeed. To Google’s credit, I can’t ever say that I’ve heard people complain that Google takes too long to [...]

Read the full article →

What I Read and How I Read It

Thumbnail image for What I Read and How I Read It

While I may be on the leading edge of consumption trends (translation: I’m a spoiled geek who likes new shiny gadgets), I think it’s important to understand how things work and how they might look to the public at large in a few years.

Read the full article →

How To Silo Your Website: The Footer

Thumbnail image for How To Silo Your Website: The Footer

This post is part of a series on How to Silo Your Website. The other parts in the series are: How to Silo Your Website: The Masthead, How to Silo Your Website, The Breadcrumb , How to Silo Your Website: The Content, and How to Silo Your Website: The Sidebar. For this last part, we’ll [...]

Read the full article →

← Previous Entries

Next Entries →