Why Google Thinks SPYW is a Good Idea and You Probably Don’t

Using your friends likes as dislikes to influence your search results depends on your friends, work at Google it's not a bad idea, for everyone else it's not that clear

Why Google Thinks SPYW is a Good Idea and You Probably Don’t Why Google Thinks SPYW is a Good Idea and You Probably Don't

How to Write Blog Posts For Your Existing and Repeat Customers

How to write blog posts that keep your existing customers engaged, coming back, and becoming returning customers

How to Write Blog Posts For Your Existing and Repeat Customers How to Write Blog Posts For Your Existing and Repeat Customers

Using Social Media Profiles for ORM

Tips, tricks and suggestions on how to best used social media profiles for online reputation management

Using Social Media Profiles for ORM Using Social Media Profiles for ORM

Creating Microsites for ORM

Creating microsites for ORM is a solid strategy for displacing negative results. Here is a list of tactics, things to watch out for and examples

Creating Microsites for ORM Creating Microsites for ORM

Outbound Linking Can Boost Rankings

Does outbound linking help or hurt you from an SEO perspective? What are the effects on user experience? This article takes a look at those and other aspects.

Outbound Linking Can Boost Rankings Outbound Linking Can Boost Rankings

How Small and Local Businesses Can Use Facebook

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If there’s one aspect of social media that mainstream press seems to love, it’s Facebook. For this post we’re going to be talking with Greg Finn of Cypress North, Victoria Edwards of Linkshare, and Marty Weintraub of aimClear about how small businesses can use Facebook.

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Are Search Engines Using ClickStream Data

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Recently there was a big kerfuffle over Bing copying Google results, Bing denying it, the Google FUD machine in full force, and some nice conspiracy theory about who is pulling the strings and why. While this makes for some exciting drama and fun twitter banter, there is some actionable information for SEO’s: paying attention to [...]

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How Mobile Friendly is Your Website

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In late 2010, the New York Times published an article titled 2010 the year of the Tablet, or iPad. In 2010, Apple sold 14 million iPad units. In the 4th quarter of 2010 they sold more iPads than they did Macbooks, and 2010 had Apple’s highest Macbook sales ever. With the iPhone coming to Verizon [...]

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Zaggmate Ipad Case Review

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I’ll admit that when I first saw the Zaggmate Ipad Case mentioned, I was stoked. An iPad case with hard body aluminum case and built in wireless keyboard… It was like combining chocolate and peanut butter in Reese’s cup. Genius. While I really wanted to like this product and use it daily, in then end, [...]

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Content Syndication: How to Make it Work for You

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Syndicating your content is a tricky game. On the one hand, getting more exposure for you, your brand, or your company is a good thing. On the other hand, having another site outrank you for your own content is not a good thing. In this post, I’ll take a look at some of the pros [...]

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How To Add Thesis Teasers To A Static Homepage

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So you’ve got Thesis for your WordPress site (and if you haven’t got Thesis yet go and check out Michael’s excellent Thesis review to find out why you should) and you want to use a static homepage to give your visitors a consistent experience when they visit your site.  The problem is that you really [...]

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How to Build an Effective Footer

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Footers are one of the most often underused, misused and abused areas of a website. In this post, I’ll be taking a look at footers and passing on some tips to help you get more out of them.

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Serendipity … It’s What’s Missing From Personalized Search

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I’ve spoken in the past about my concerns with Google’s personalized search. Last week I came across an article in Mashable that summed up my problem: It’s the lack of serendipity.

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Short Term Content Versus Evergreen Content

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I’ve got a confession to make. I used to be a short term traffic junkie. I ran other websites where I’d get up early in the morning or stay up late into the night, blogging about the news in that space. And no it wasn’t SEO related subject matter. But I learned something on the [...]

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How to Completely Backup Your WordPress Website

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Since we’re at the beginning of the year, it’s a good time to remind everyone about backups. Whether you are running one blog or several blogs, backups are important. The best backup solutions are those that backup all of your files, back them up regularly, and work automatically. In this post I’ll show you how I do [...]

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The Art and Science of Writing Good Titles

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Crafting a good title for your pages or blog posts is a problem many people struggle with. Do you focus on keywords or on attention grabbing formulas? Hopefully this post will give you some insight into how to write better titles. The difficulty with crafting good titles is that it’s part science and part art, and you have to [...]

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Adding Revenue Streams Into Your Website or Blog

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One of my more popular posts from 2010 was about How to Integrate Advertising into Your Blog. In this post, I’m going to expand on that from a strategic point of view and talk about ways to add revenue streams into your website or blog.

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Interview with Andrew Wise of SEOLinkWheelers.com

The following is a sponsored post. For today’s post we’re going to be talking to Andrew Wise of SEOLinkWheelers.com, for my readers who don’t know you can you tell me a little about yourself, and your background in internet marketing. My career in Internet Marketing is still very young, having recently graduated from school in [...]

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What Social Signals Might Search Engines Use

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Late last year both Google and Bing announced they are both using social signals as part of the ranking algorithm. Those of us who have been in the game a while have long suspected this, but it’s nice to see it come from the horse’s mouth, so to speak. So, as a search marketer, what [...]

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Increase Your Adsense Earnings With Different Sizes and Placement

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When you are an Adsense publisher, or even if you are just looking to make more money from your hobby website, one of the most important things you can do is experiment with sizes and placement. Most of the time, publishers use a single template for all of their page/posts; however, this doesn’t always give [...]

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Developing Websites, Posts and Niches From the News

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When you’re looking for new websites to develop or to expand existing websites into new and profitable niches, the news can be a valuable source for inspiration and research. In this post, I’ll take a look at what to be on the lookout for and how to see if it’s worth developing. Recently I came [...]

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Top Posts From 2010

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As 2010 draws to a close I’d like to thank you, the readers who come here a few times a week. I hope that maybe I’ve educated, entertained, or enriched you in some way, that you felt coming here was worth your time. With that in mind I’d like to recap here some of the [...]

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What is Evergreen Content

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Evergreen Content is a subject I talk about quite frequently on this blog, but it’s not something I’ve ever devoted a post to explaining. Hopefully this post will solve that problem.

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The Power of Internal Links

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I often talk about the power of internal links and how they can be very effective at helping you use your link equity wisely and rank for competitive terms.

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What is an Internal Link Hub

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I use the term internal link hub and link nexus here with some frequency, but I haven’t actually done a post to explain them, to show how/why I feel they are important, and to show how to use them to your advantage. This post should solve that problem.

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