Why Google Thinks SPYW is a Good Idea and You Probably Don’t

Using your friends likes as dislikes to influence your search results depends on your friends, work at Google it's not a bad idea, for everyone else it's not that clear

Why Google Thinks SPYW is a Good Idea and You Probably Don’t Why Google Thinks SPYW is a Good Idea and You Probably Don't

How to Write Blog Posts For Your Existing and Repeat Customers

How to write blog posts that keep your existing customers engaged, coming back, and becoming returning customers

How to Write Blog Posts For Your Existing and Repeat Customers How to Write Blog Posts For Your Existing and Repeat Customers

Using Social Media Profiles for ORM

Tips, tricks and suggestions on how to best used social media profiles for online reputation management

Using Social Media Profiles for ORM Using Social Media Profiles for ORM

Creating Microsites for ORM

Creating microsites for ORM is a solid strategy for displacing negative results. Here is a list of tactics, things to watch out for and examples

Creating Microsites for ORM Creating Microsites for ORM

Outbound Linking Can Boost Rankings

Does outbound linking help or hurt you from an SEO perspective? What are the effects on user experience? This article takes a look at those and other aspects.

Outbound Linking Can Boost Rankings Outbound Linking Can Boost Rankings

WPTouch Pro Mobile Theme Review

WPTouch Pro Mobile Theme Review

The following is a review of the WPTouch Pro Mobile Theme. This is a premium theme that I paid for. This is NOT a sponsored review. I’ve been an big advocate of keeping a website on one URL and not using m.example.com, example.com/mobile/, or example.mobi as your solution (see Dangers of Multiple Website Versions). I’ve [...]

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How to Build Links with Images

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The following is part of a series of posts on image optimization. In this post we’re going to be talking about using image optimization as a link building technique.

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When Google Gets Mobile Detection Wrong

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I have mentioned the dangers of having multiple versions of your website. On recent trip I had first hand experience with it as user as I searched for the term [jetblue parking laguardia]. Sending a desktop user to a mobile version is a bad user experience and not a problem you should have. Serve your content [...]

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Thanks to This Month’s Sponsors April 2011

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I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here.

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How Often Should You Update Evergreen Content

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The idea of evergreen content is that it is essentially unchanging, intended to last “a long time,”and have little or no maintenance. So isn’t updating evergreen content a bit of an oxymoron? In some cases yes, in some cases no.

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Thesis Tutorial – Custom Post Dates

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The following post is part of my Thesis tutorial series. In this post, we’re going to be looking at how to customize your date display.

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Image of the Day – For Traffic and Social Engagment

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The following is part of a multi part series on image optimization. In this post we’re looking at driving traffic with with “image of the day” type of posts.

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Risks, Apologies and Learning From Your Mistakes

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If you were paying attention, late last week you saw a guest post that published Thursday night. This was an interesting post, as it provided some in-the-trenches, first-hand analysis of a website that was ranking and why. However, the downside was that this analysis named a specific website, where/how they where getting links and ranking, [...]

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How Many Websites Should I Run

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A question that I get asked fairly regularly is “how many websites should I run? Am I better with one website or lots of little ones?” The question has some different aspects, so, as someone who runs more than one website, I’ll try to share some of my experience.

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Raven SEO Tools – How to Use the Event Manager

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The following post is part of a series on Raven SEO tools. In this post, we’re going to look at the event manager.

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Optimizing for Creative Commons Images

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The following post is part of a series on image optimization. In this post we’re going to look at optimization techniques for creative commons images.

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How to Make Your Website Look More Legitimate

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In the most recent 12 months, Google has taken steps to reward websites that are brands, or at least give signals that they algorithmically look like brands. If you’re not national, regional, or local brand, here are some steps you can do to look more brand-like.

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Where to Get Photos for Your Website or Blog

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The following is part of a series on image optimization. In this post we’re going to be looking at sources for images. Premium Stock Images There are a lot of sources for stock images on the web. On the web, however, there is a huge divide in prices. While the images from this category are [...]

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Andrew Wise of SEOLinkWheelers Talks About the Panda Update

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The following is a sponsored post. For today’s post we’re going to be talking with Andrew Wise of SEOLinkWheelers.com you may remember I spoke with Andrew back in January (see Interview with Andrew Wise of SEOLinkWheelers.com). Today we’re going to be talking about the Panda update, can you tell us what you think where the [...]

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Google Traffic – Confusing Love and Money

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I recently came across an article that was bemoaning the fact that the travel blogging space has become overrun with low level search intended writing, and the actual feet on the ground, first hand, personal travel experiences are disappearing from the web. IMHO this author has confused love and money, a common complaint in the web publishing world.

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Why Google’s +1 Needs an On Page Component

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Last week Google announced a new addition to the search engine results page: the +1 button. While there was a huge amount of press surrounding the launch, after playing with it for a few days, I don’t think it’s going to work unless it has an on page component … soon.

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How to Optimize Your Images For Search Engine Traffic

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The following is part of a multiple part series covering image optimization techniques. This article is intended for beginners through intermediate SEO’s; if this doesn’t pertain to you, you may want to skim as most of this will probably be review material for you.

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Tips for Buying Old Sites

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Today’s post is a question from Max Capener, who wants to know what’s the best way to handle old sites that you buy?

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Facebook vs Twitter: Which is More Valuable?

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Recently there has been a lot of talk about Facebook versus Twitter and which is more valuable to web publishers. If you’re looking for the short answer, IMHO it’s Facebook; but, to understand why, you need to have deeper understanding of how each system works.

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An Introductory Guide to SEO for Real Estate Websites

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3 Steps to Better Rankings and More Traffic It’s no secret that when it comes to SEO, a lot of real estate websites are in bad shape. If you are a broker or a service provider, there’s a great deal of potential in your online presence. For the vast majority of people – 90% according [...]

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