Michael Gray – Graywolfs SEO Blog — Page 4

Why Google Thinks SPYW is a Good Idea and You Probably Don’t

Using your friends likes as dislikes to influence your search results depends on your friends, work at Google it's not a bad idea, for everyone else it's not that clear

Why Google Thinks SPYW is a Good Idea and You Probably Don’t

Why Google Thinks SPYW is a Good Idea and You Probably Don't

How to Write Blog Posts For Your Existing and Repeat Customers

How to write blog posts that keep your existing customers engaged, coming back, and becoming returning customers

How to Write Blog Posts For Your Existing and Repeat Customers

How to Write Blog Posts For Your Existing and Repeat Customers

Using Social Media Profiles for ORM

Tips, tricks and suggestions on how to best used social media profiles for online reputation management

Using Social Media Profiles for ORM

Using Social Media Profiles for ORM

Creating Microsites for ORM

Creating microsites for ORM is a solid strategy for displacing negative results. Here is a list of tactics, things to watch out for and examples

Creating Microsites for ORM

Creating Microsites for ORM

Outbound Linking Can Boost Rankings

Does outbound linking help or hurt you from an SEO perspective? What are the effects on user experience? This article takes a look at those and other aspects.

Outbound Linking Can Boost Rankings

Outbound Linking Can Boost Rankings

ReferralCandy Customer Referral Program Review

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The following review is a sponsored post for ReferralCandy Customer Referral Program. ReferralCandy customer referral program is an email add on that merchants or online stores can use to incentivize customers to share promotional offers with their friends in exchange for their own promotional offers. Basically, when a customer completes an order, it sends them [...]

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How to Create an Amazing About Us Page

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About Us pages are one of the essential elements of a trusted website (see How to Make Your Website Seem More Legitimate); however, most people dread writing them or treat them as an after thought. But, with a little creativity, you can turn an ordinary “About Us” page into something really interesting. In this post, [...]

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Can Small Businesses Really Do Their Own SEO

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Recently, during the Q&A part of a conference session I was attending, someone asked, “Can small businesses do their own SEO?” It’s not an easy question to answer but, in a post Panda Update world … I think the answer is no.

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Thanks to This Month’s Sponsors May 2011

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I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here.

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Linkbait and Content Marketing – What Are Your Goals

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One of the most difficult conversations I have with new or perspective clients is about Linkbait and content marketing and explaining how its real goal isn’t to drive sales but to build links, build awareness, and send social signals to the search engines. To make this post useful and actionable, I’m going to take you [...]

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Foreign Languages As A Competitive Differentiator

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A common issue online marketers have is coming up with unique differentiators. SEOs have this problem – it takes virtually no effort for an intermediate or advanced SEO to understand a competitors’ main link acquisition strategies in an hour or less. That allows new entrants into the field to easily duplicate your hard, pioneering efforts. Affiliates [...]

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Article Marketing in a Post Panda World

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Article marketing has been one of the foundations of link building ever since I got started in SEO. However, since sites like Ezinearticles and Suite 101 have taken a huge loss in ranking and traffic as a result of the panda update, should article marketing still be a part of your overall strategy? We need [...]

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Filter Bubble Book Review

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The Filter Bubble is a new book by Eli Pariser that addresses the subject of how personalization of sites like Google and Facebook are sheltering us from information that doesn’t agree with our world view. Instead of the Internet being a window to new experiences and viewpoints, it becomes a mirror, reflecting back only what [...]

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Do You Take Responsibility for Your Website’s Quality?

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The following is a sponsored post. The situation used to be: one day, your website enjoyed healthy traffic and profitable conversions; the next day, traffic was decimated – along with your ability to make money online. It took precious hours or days to work out what had happened, then work out why and then plan [...]

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Linkbait Failure – Not Understanding the Need For Instant Gratification

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Whenever I see someone else’s linkbait that fails, one of the common reasons is the failure to understand the need for instant gratification. I came across a text book example of this recently so I thought I would share it with you.

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Chasing Keywords vs Chasing Conversions

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One of the first questions that I like to talk with new clients about are their keywords: what are the keywords they want to rank for and why. The answers are consistently surprising.

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Dear Matt Cutts, Will You Please Stop Waking Up My Wife in Bed

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Dear Matt Cutts, will you please stop waking up my wife in bed! Ok, sure, I’m having a bit of fun. Matt Cutts isn’t really stopping by my house, and I certainly hope he’s not in my bedroom. He is, however, waking up my wife … or, more correctly, his webmaster central YouTube videos are [...]

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Does the Number of Ads on Your Website Affect Your Linkability

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Does the number of ads on your website affect it’s linkability? IMHO, yes it does. I do most of my reading on my iPad, using either Ziteapp or Instapaper. Both of these tools do a good job of stripping the content down to its most essential elements and displaying it in a readable format. Unfortunately [...]

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Using Images for Better Linkbait

Women Laughing Salad

The following is part of a series on image optimization. In this post, we’re going to be talking about images for increasing the success of linkbait.

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Sonos AirPlay Review

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I’m a big fan of the Sonos music system. When they recently asked if I’d like to review the new AirPlay integration feature, I was pretty excited. A few weeks later, an Apple Airport Express Base Station and some cables arrived with a diagram of how to hook it up. It’s pretty easy. You connect [...]

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How Businesses Should React to Negative Social Media & Reviews

How Can Businesses React to Negative Social Media & Reviews

Social Media still scares many businesses both large and small. But hiding from social media isn’t the answer. The real answer lies in embracing it … in all of its brutal, raw honesty.

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