Why Google Thinks SPYW is a Good Idea and You Probably Don’t

Using your friends likes as dislikes to influence your search results depends on your friends, work at Google it's not a bad idea, for everyone else it's not that clear

Why Google Thinks SPYW is a Good Idea and You Probably Don’t Why Google Thinks SPYW is a Good Idea and You Probably Don't

How to Write Blog Posts For Your Existing and Repeat Customers

How to write blog posts that keep your existing customers engaged, coming back, and becoming returning customers

How to Write Blog Posts For Your Existing and Repeat Customers How to Write Blog Posts For Your Existing and Repeat Customers

Using Social Media Profiles for ORM

Tips, tricks and suggestions on how to best used social media profiles for online reputation management

Using Social Media Profiles for ORM Using Social Media Profiles for ORM

Creating Microsites for ORM

Creating microsites for ORM is a solid strategy for displacing negative results. Here is a list of tactics, things to watch out for and examples

Creating Microsites for ORM Creating Microsites for ORM

Outbound Linking Can Boost Rankings

Does outbound linking help or hurt you from an SEO perspective? What are the effects on user experience? This article takes a look at those and other aspects.

Outbound Linking Can Boost Rankings Outbound Linking Can Boost Rankings

How to Tweet From Your Archives Without Pissing People Off

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The following is part of a series on automation. In this post, we will look at using the tweet old posts plugin. To be honest, this is an extremely effective tool for automating your Twitter stream; that said, it is also one of the most controversial.

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How to Be a Good Content Curator

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Being a good content curator or curating good content is one of the latest social media buzz terms to emerge this year. While I loathe actually using the term, the concept is good, and I think it’s something everyone can use to add value to their blogging, social media, or outbound marketing strategy.

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Condensing & Repositioning SEO Copy with Jquery Sliders

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A note to eCommerce sites who put their “SEO copy” way down on the page where no human is ever going to see it: You’re not fooling anyone, least of all Google. We’ve all done it though, and that’s because there really was no other way. You don’t put ten paragraphs of content above your [...]

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How to Be Involved on Twitter in Less Than an Hour a Day

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The following is part of a series on Hootsuite Social Media tool. In this post I’m going to show you how to set up a series of lists and custom tabs on Hootsuite to engage your followers and become part of you community–without needing to spend all day on Twitter.

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Is Social Media About Conversations

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In the dawn of social media, pundits repeated the mantra that social media is about conversations. While conversations are part of the mix, I think it’s a small part, and, while it’s necessary, should be minimized with an eye for ROI

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The 18 Most Potent Things I Learned Writing An Ebook

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My book on advanced SEO is finally done. The book’s printed and the PDF is ready. Last week I entered the preorder copies into the shipping fulfillment system . But it’s been an incredibly long slog … if memory serves, I started on this project sometime around fall 2009. October? So it’s now almost 2 [...]

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How to Create a Local Twitter Account

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Most of the the tutorials on the web dealing with growing your Twitter followers, don’t pay any attention to location, and are more concerned with raw numbers. I recently started a local travel website and wanted to focus on gaining local followers from that city and surrounding areas. While I can’t reveal the profile, this [...]

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Google Throws Publishers Under Bus with Prerendering of Pages

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Google recently announced they will start to pre-render pages in Chrome to “improve the user experience.” IMHO this represents nothing more than the latest effort by Google to throw publishers under the bus to gain market share for one of their products and ultimately give them more data about their users to better target their [...]

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How to Build Website Trust and Authority

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While Google’s Panda update has many different aspects, one thing is certain: Google is looking for signals of trust, authority, and real branding. They are looking for signals that thin content mfa sites and thin content affiliates will have a hard time building. If you are a website or business owner, what are some thing [...]

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What is the Best Time of Day to Tweet

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Once you have gotten past the hurdle of getting followers on Twitter, chances are good that you will want to know what is the best time to push out your content-marketing tweets or commercially-oriented tweets. I recently came across a tool that analyzes your Twitter followers and tries to give you some statistics to help you [...]

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Tasks to Help You Establish Your Brand on Facebook

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Starting a fan page on Facebook is easy, but how do you get it to grow and become successful? It’s much harder than many people realize; this is why you often see dead and abandoned fan pages. Establishing your brand on Facebook and creating a successful fan page actually takes some time, dedication and hard [...]

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Building a Mobile Website Should be Your #1 IT Project

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If I had the ability to reach through the screen, grab you by the shoulders, look you in the eye, and tell you that building a mobile version of your website should be your number one IT project this year, I would. While I may be on the bleeding edge of mobile consumption, the adoption [...]

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Robert Sheinbein Talks About LinkWheels

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The following is a sponsored post for Linkwheel. For today’s post we’re going to be talking to Robert Sheinbein of LinkWheel.net, Hi Rob for my readers who don’t know you can you tell us a little about yourself and experience in the world of internet marketing. Hi. I’m Robert Sheinbein, and I have a host [...]

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SEO for Your Competition

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In my opinion, SEO for your competition is one of the more underutilized tactics today. You can try to optimize for your competition’s company name, products, or even comparison searches. In this post, I’ll take you through the process and what to watch out for. Anyone who has done any work in the ORM (Online [...]

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How to Get Reviews For Your Website

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Reviews are an extremely powerful asset for many websites. They can provide a continual stream of fresh, new, and unique content that is good for the users, which is ultimately what everyone wants. However, there are some upsides and downsides to reviews, and there is the big hurdle of figuring out how to get reviews [...]

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WP Review Site Plugin Review

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The following is a review of the WP Review Site Plugin for WordPress. Recently, I decided to add reviews to one of my websites and WP Review Site Plugin was one of the two plugins I narrowed it down to (see My Review Plugin Review for the other). I was able to narrow it down to [...]

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MyReview Plugin Review

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The following is a review of the MyReviewPlugin for WordPress. Recently, I decided to add reviews to one of my websites and MyReviewPlugin was one of the two plugins I narrowed it down to (see WP Review Site Plugin Review for the other). I was able to narrow it down to these two but wasn’t able [...]

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Use Hazel and Dropbox and Never Lose Another Presentation

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Anyone who travels and speaks at conferences on a regular basis has, at one point or another, forgotten or lost a presentation. If you use a Mac and Dropbox, I’m going to show you how to prevent that from happening.

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How to use Hootsuite to Publish to Your Facebook Page

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The following is part of a series on using the Hootsuite social media tool. In this post, we are going to be looking at at using the feature to post to your Facebook page or profile.

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What Makes a Good Corporate Blog

Bar in Amsterdam

When I talk with new, existing or potential clients about blogging or content marketing strategies, many of them are confused about how to run a good corporate blog. How do they write about things that customers and potential customers will find interesting or link worthy without being too salesy or too pushy. In this post, [...]

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