Why Google Thinks SPYW is a Good Idea and You Probably Don’t

Using your friends likes as dislikes to influence your search results depends on your friends, work at Google it's not a bad idea, for everyone else it's not that clear

Why Google Thinks SPYW is a Good Idea and You Probably Don’t Why Google Thinks SPYW is a Good Idea and You Probably Don't

How to Write Blog Posts For Your Existing and Repeat Customers

How to write blog posts that keep your existing customers engaged, coming back, and becoming returning customers

How to Write Blog Posts For Your Existing and Repeat Customers How to Write Blog Posts For Your Existing and Repeat Customers

Using Social Media Profiles for ORM

Tips, tricks and suggestions on how to best used social media profiles for online reputation management

Using Social Media Profiles for ORM Using Social Media Profiles for ORM

Creating Microsites for ORM

Creating microsites for ORM is a solid strategy for displacing negative results. Here is a list of tactics, things to watch out for and examples

Creating Microsites for ORM Creating Microsites for ORM

Outbound Linking Can Boost Rankings

Does outbound linking help or hurt you from an SEO perspective? What are the effects on user experience? This article takes a look at those and other aspects.

Outbound Linking Can Boost Rankings Outbound Linking Can Boost Rankings

Thanks to This Month’s Sponsors September 2011

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I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here.

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Is Having a High Exit Rate Bad

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Is having a high exit rate bad? In pursuit determining whether Google is using analytics data to ranks SERPS, many marketers put undue focus and weight on factors like bounce rate and exit rate instead of taking a more holistic look at the statistics in relation to one another and what they really mean.

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Why You Should Avoid Numbers in Your URL

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While linkbait posts aren’t as popular as they once were, top 10 lists have been popular ever since Moses came down from the mount with his top 10 list of “thou shalt nots.” Magazines like Rolling Stone will always have top 500 playlists and AFI will always have top 100 movies lists. However, as a [...]

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How to Mask Affiliate Links

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How to mask affiliate links is one of the most common questions new affiliates often ask. In this post, we will take a look at the hows and whys of why you should mask affiliate links and how to do it effectively, with an eye towards maintaining long term low maintenance.

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Will Google Author Accounts Become the Next Spam Tactic

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In the last few weeks, Google has announced its support of Google Author Profiles. While the rollout and acceptance has been limited, for those of us who have been around the block a few times, it’s easy to see that this will become the next big spam tactic like link exchanges, article directories, guest posts, [...]

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Is a High Bounce Rate Bad?

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Is having a high bounce rate bad? It depends. In this post, we will be looking at bounce rate in association with other factors to help you spot a bad high bounce rate from a high bounce rate you don’t need to be worried about.

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Why You Can Almost Guarantee Google is Using Your Analytics Data

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While many webmasters and publishers use Google analytics without a second thought, smart publishers, marketers, and SEOs are left to speculate… Is Google using this data? What might they use it for? And am I doing myself more harm than good using it?

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Thanks to This Month’s Sponsors August 2011

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I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here.

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How Long Should Page Titles Be – The Social Media Factor

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Ever since the early days of SEO, the ideal title length has been the subject of much debate. Back then, it was important to use keywords that search engines would use to rank your pages near the top of the SERPS. Then you made the title as click enticing as possible so, when it appeared [...]

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How to Choose Keywords for Your Blog

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How to choose keywords for your blog? If you’ve ever seen me at a conference, giving a presentation, or ranting on any of the social media  hangouts, chances are good that you’ve heard me pick on bloggers for not choosing their keywords properly when writing their posts. In this article, I’ll explain what I see [...]

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How to Create Google Author Profiles for Thesis on WordPress

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Having a verified author profile picture appear next to your articles that show up in search results is a new feature Google recently added. In this post, I’m going to show you how to add the functionality to your thesis theme in WordPress.

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How to Use a How to Article

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If you work on any aspect of SEO, Internet marketing, PPC, or social media, chances are good that you’ve come across a lot of tutorials or how to articles. Some of them are really good, and you want to use them in the future. But unless you have an organized, disciplined way of keeping track [...]

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How to Use Coupon Codes to Promote your business

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If you are an run an online ecommerce program, it’s very likely that you have come up against the coupon code dilemma. You offer a deal that allows customers to use a coupon code for a free item, free shipping, or to get a discount. However, what do you do when the promotion ends? If [...]

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How Often Should You Update Your Website

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When I talk with small business owners or look at their websites, one of the frequently-asked questions (or subject that I notice requires attention) is how often should you update your website, and how many websites are filled with outdated information.

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Interview with Robert Sheinbein About Creating Quality Content

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The following is a sponsored post for MadContent.com. For those of you who missed the first interview be sure to read Robert Sheinbein Talks About LinkWheels. In today’s Interview we’re going to be talking about content and Panda, and creating quality content for your website. Hi Rob welcome back, one of the obvious things Google [...]

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How to Automate a Twitter Feed with Hootsuite and Bufferapp

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The following is part of a series on automation. In this post we will be looking at using two tools, Hootsuite and Bufferapp to complement each other. If you haven’t read my Hootsuite review and Bufferapp review already, it’s probably a good idea to read them first because I will be building on those two [...]

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How Mturk Protects My Site from Panda

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Because Google’s Panda filter has so dramatically impacted many websites, there is a lot of speculation about which specific triggers activate  Panda’s filter.  I am not going to pretend that I know the exact causes.  However, I do know the warning signs that are common among Panda sites, and I am working to avoid them.

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Thanks to This Month’s Sponsors July 2011

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I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here.

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Facebook and Google+ Competing For Your Attention

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With the launch of Google+, the inevitable tech fan boys preaching the downfall of Facebook–because a new shiny cat toy caught their attention–was laughably predictable. As SEO’s, internet marketers, and social media consultants, we have to be involved in these games, or we risk losing our competitive edge. However, what we really need to understand [...]

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Interview With Chris Boggs of SEMPO

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For today’s post, I present Chris Boggs, the current  president of SEMPO. 

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