Why Google Thinks SPYW is a Good Idea and You Probably Don’t

Using your friends likes as dislikes to influence your search results depends on your friends, work at Google it's not a bad idea, for everyone else it's not that clear

Why Google Thinks SPYW is a Good Idea and You Probably Don’t Why Google Thinks SPYW is a Good Idea and You Probably Don't

How to Write Blog Posts For Your Existing and Repeat Customers

How to write blog posts that keep your existing customers engaged, coming back, and becoming returning customers

How to Write Blog Posts For Your Existing and Repeat Customers How to Write Blog Posts For Your Existing and Repeat Customers

Using Social Media Profiles for ORM

Tips, tricks and suggestions on how to best used social media profiles for online reputation management

Using Social Media Profiles for ORM Using Social Media Profiles for ORM

Creating Microsites for ORM

Creating microsites for ORM is a solid strategy for displacing negative results. Here is a list of tactics, things to watch out for and examples

Creating Microsites for ORM Creating Microsites for ORM

Outbound Linking Can Boost Rankings

Does outbound linking help or hurt you from an SEO perspective? What are the effects on user experience? This article takes a look at those and other aspects.

Outbound Linking Can Boost Rankings Outbound Linking Can Boost Rankings

How To Silo Your Website:The Sidebar

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The following post is part of a series on How to Silo Your Website. You should review, How to Silo Your Website the Masthead, How to Silo Your Website the Breadcrumb, How to Silo Your Website the Content. For this part, we’ll be taking a look at the sidebar.

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Natural Link Building: Past, Present and (Predicting) The Future

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A while ago I wrote my case study on how I listened to Google and failed. The post got a lot of attention from the SEO community. Many people wondered whether natural link building was really dead and what was the future of building natural links. I’ll try to answer some of those questions in [...]

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How To Make Your Homepage More Dynamic

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One of the problems I encounter on large client websites–or with clients who constantly add or update existing content–is getting this content into the index as quickly as possible. One of the tactics I recommend is using the homepage.

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Thanks to This Month’s Sponsors August 2010

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I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here.

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The SEO Community – A Tale of Friends and Scorpions

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This is a post that may anger you and piss you off, but hopefully it makes you think a little. But I think a lot of the people in the SEO community are short sighted and are willing to sacrifice themselves and the community as whole if they see the chance to get a link [...]

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Repeat Business: There’s More of You to Love

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Are you familiar with the following concept?  It is much easier and more cost effective to sell to existing customers than it is to acquirer a new one.  Which one would you rather have?  Sell 50 items to 5 people or 50 items to 50 people.  When you are designing and tweaking your marketing campaigns, [...]

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How to Silo Your Website: The Content

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The following is part of the series How To Silo Your Website. Be sure you have read parts one and two: How To Silo Your Website: The Masthead and How to Silo Your Website: The Breeadcrumb. In this part, we will be taking a look at the content area.

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Keep Your Articles Narrowly Focused and Keyword Centric

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One of the mistakes I feel many people make is that they write articles or posts chasing very broad topics. IMHO it’s much better to write narrowly focused posts, pages, or articles and tie it together later on. This is a concept I call head and tail content that I touched on in my How [...]

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How David Hotels Can SEO Vs Goliath Hotels

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In my first post on hotel SEO, I explained how big hotels with conference facilities have an advantage over small hotels. But small hotels need not despair, because they have ample link building opportunities too.

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How To Silo Your Website: The Breadcrumb Trail

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In Part 1 we looked at How To Silo Your Website: The Masthead. In this article, we’ll be taking the next step and looking at the breadcrumb.

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Is Matt Mullenweg of WordPress Playing Favorites with Commercial Themes

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UPDATED: See End of Post A few weeks ago Matt Mullenweg of WordPress threatened to take Thesis Developer Chris Pearson to court over his not supporting the GPL Licence. Fortunately they were able to works things out, a lawsuit was averted, and everything got back to normal … except that Matt Mullenweg might have started [...]

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How To Silo Your Website: The Masthead

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One of the more powerful tools an SEO can use when setting up or fixing an existing website is siloing or themeing. However, when I mention this to beginner or intermediate SEO’s, they are often confused about how and where to start. In this multi-part series, I’ll be giving you some examples of how I [...]

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Vzaar Video Hosting Service Review

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The following is a sponsored post. For this post I’m going to be taking a look a third party video player from Vzaar.com. As Google continues to emphasize videos with universal search, not including them as part of your overall search marketing strategy is probably not a smart move. In the past Google would only [...]

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Interview with Loren Feldman of 1938 Media

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For today’s post, we’re going to be talking to Loren Feldman of 1938 Media. Hi Loren. For my readers who might not know you, can you tell us a little about yourself, your company, and what you do.

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Book Review – You Are Not a Gadget by Jaron Lanier

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I recently came across an article in paper magazine by Jaron Lanier which helped me discover his new book “You are Not a Gadget.” While I do read a lot of good books, this is really one of the few great books I have read in a while. I liked this book so much I [...]

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Thanks to This Month’s Sponsors July 2010

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I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here.

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Badges & Widgets Can Take Your Rankings to the Top!

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SEOmoz has mentioned it before in their link building videos that badges and widgets are a great way to get links, but can they really help you get to the top for very competitive terms?  I believe so and have some proof to demonstrate it.  Most badges I have seen are some type of image [...]

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How To Get Customer Reviews on Your Website

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While UGC and Reviews can often be a mixed blessing, as long as Google continues to reward rich snippets with enhanced visual listings, it’s probably a good idea to try to make reviews part of your website strategy.

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Interview with Steven Wyer of Reputation Advocate

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The following is a sponsored post. For this post we’re going to be talking with Steven Wyer of Reputation Advocate. Steve, for my readers who aren’t familiar with your firm, can you tell me a little bit about yourself? Reputation Advocate started in 2006 and is based just outside of Nashville, Tennessee in Williamson County. I [...]

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You’re All Wrong! Paid Links From Offtopic Sites Do Count

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“Paid links from off topic sites get devalued and flagged.” A common claim by otherwise savvy SEOs such as Ross Hudgens. Ross, would you take three links from the Wall Street Journal if its reporters write about internet marketing? Would you buy those links?

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