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Facebook Brand Page Timeline Checklist

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Starting March 30th, all Facebook brand pages and profile pages will be switching to the new timeline format. Some brands have already made the change but, if you haven’t, here’s a handy checklist of items you need to be aware of and fix before the change takes place.

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Facebook and Google+ Competing For Your Attention

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With the launch of Google+, the inevitable tech fan boys preaching the downfall of Facebook–because a new shiny cat toy caught their attention–was laughably predictable. As SEO’s, internet marketers, and social media consultants, we have to be involved in these games, or we risk losing our competitive edge. However, what we really need to understand [...]

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Google Throws Publishers Under Bus with Prerendering of Pages

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Google recently announced they will start to pre-render pages in Chrome to “improve the user experience.” IMHO this represents nothing more than the latest effort by Google to throw publishers under the bus to gain market share for one of their products and ultimately give them more data about their users to better target their [...]

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Dear Matt Cutts, Will You Please Stop Waking Up My Wife in Bed

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Dear Matt Cutts, will you please stop waking up my wife in bed! Ok, sure, I’m having a bit of fun. Matt Cutts isn’t really stopping by my house, and I certainly hope he’s not in my bedroom. He is, however, waking up my wife … or, more correctly, his webmaster central YouTube videos are [...]

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When Google Gets Mobile Detection Wrong

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I have mentioned the dangers of having multiple versions of your website. On recent trip I had first hand experience with it as user as I searched for the term [jetblue parking laguardia]. Sending a desktop user to a mobile version is a bad user experience and not a problem you should have. Serve your content [...]

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Risks, Apologies and Learning From Your Mistakes

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If you were paying attention, late last week you saw a guest post that published Thursday night. This was an interesting post, as it provided some in-the-trenches, first-hand analysis of a website that was ranking and why. However, the downside was that this analysis named a specific website, where/how they where getting links and ranking, [...]

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Why Google’s +1 Needs an On Page Component

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Last week Google announced a new addition to the search engine results page: the +1 button. While there was a huge amount of press surrounding the launch, after playing with it for a few days, I don’t think it’s going to work unless it has an on page component … soon.

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The Need For Better Communication From Google

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As a company, Google tends to favor automation, whether it’s in Adwords, organic algorithm updates, or dealing with the public in general. This automation makes them efficient and profitable, but it also makes it very hard when doing any sort of customer service interaction. Have a problem with feedburner? You are more likely to see Big Foot [...]

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Top Posts From 2010

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As 2010 draws to a close I’d like to thank you, the readers who come here a few times a week. I hope that maybe I’ve educated, entertained, or enriched you in some way, that you felt coming here was worth your time. With that in mind I’d like to recap here some of the [...]

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What I Read and How I Read It

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While I may be on the leading edge of consumption trends (translation: I’m a spoiled geek who likes new shiny gadgets), I think it’s important to understand how things work and how they might look to the public at large in a few years.

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Is Matt Mullenweg of WordPress Playing Favorites with Commercial Themes

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UPDATED: See End of Post A few weeks ago Matt Mullenweg of WordPress threatened to take Thesis Developer Chris Pearson to court over his not supporting the GPL Licence. Fortunately they were able to works things out, a lawsuit was averted, and everything got back to normal … except that Matt Mullenweg might have started [...]

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Google is Scarier than Facebook on Privacy

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In the past few weeks Facebook has been publicly criticized over privacy policies; however, when Google invades people’s privacy, the offenses don’t receive the same level of scrutiny or public outrage.

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Foursquare Promotions Spotted

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In my most recent column on Search Engine Land I wrote about Foursquare Tools for Businesses. After writing that article, I came across a local promotion.

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Google Local Suggest Nearly Broken and Mostly Useless

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Chances are you’ve seen me complain about Google local suggest throwing local results in for queries that shouldn’t be local. IMHO unless I specify a local parameter you shouldn’t be suggesting one. I understand that might be personal preference. Recently, however, I’ve seen queries with local results that contradict the one included in the search term. IMHO [...]

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Is Google Playing Monkey Games With Real Time Search

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Last week Google launched real time SERP’s, which included the possibility for twitter and facebook updates to appear in searches for popular information, news, or for someone’s name. The potential for libel and potential for spam has already been discussed. What hasn’t been addressed is the problems it can create for reputation management. Specificall, how [...]

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Google Suggest – Broken and Filled with Porn and Children

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In recent weeks Google has been launching a higher than usual amount of new products. Many will say they are moving in the wrong direction. Many of these products appear to have been launched without fully considering the weaknesses they will have to spam. Instead of rushing “shiny new cat toys” out the door that [...]

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Eric Schmidt, The Wall Street Journal and Personalized Search

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Early Friday morning the Wall Street Journal published an op-ed piece from Eric Schmidt on how Google can help the dying newspaper industry. Later that same afternoon Google announced they were “turning on” personalized search for everyone. While these two events were connected because the occurred on the same date, they are also a clear signal of [...]

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Easytweets Review

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I get to see a lot of twitter products and software, some of it in beta version before launch, some of it just after launch. Truth be told most of them suck and only do one thing really well. Seeing how twitter has become an essential part of most websites’ marketing plans, it’s really hard [...]

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25 Things I’d like to See Google Fix

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While I’m well known for being critical of many of the things Google does, I’m also a power user of site and many of their tools. Being a power user gives me a unique insight to see some areas these tools could be improved. This post is written in the spirit of constructive criticism, since [...]

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How to Make Your Address Book More Useful with Facebook

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While there are a lot of advantages to having a large social graph (aka friending everyone and their bots), there are also advantages to having a more tightly managed social graph. If you keep your address book/contact list filled with people you talk with on a regular basis, you can use facebook to help fill [...]

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