Comments on: Dave Zuls – Local Search Interview http://www.wolf-howl.com/local-search/dave-zuls-local-search-interview/ Michael Gray rants on SEO the internet and media Sun, 25 Oct 2009 18:58:50 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Hawaii SEO http://www.wolf-howl.com/local-search/dave-zuls-local-search-interview/comment-page-1/#comment-49323 Hawaii SEO Wed, 14 Feb 2007 03:05:45 +0000 http://www.wolf-howl.com/local-search/dave-zuls-local-search-interview/#comment-49323 Thanks Everett, It's not just directories. If you're a plumber, roofer, mechanic or whatever, you should do what you can to represent your service area visually somehow. You could create an affiliate website to sell flowers in every major city if you wanted to. (IMO) you would likely have an easier time getting other local businesses to link to your "Denver Florist" website if it featured the state flower, had pictures of Colorado Wild Flowers and somehow looked like a local with some pride in the community created the site. Thanks Everett,

It’s not just directories. If you’re a plumber, roofer, mechanic or whatever, you should do what you can to represent your service area visually somehow.

You could create an affiliate website to sell flowers in every major city if you wanted to. (IMO) you would likely have an easier time getting other local businesses to link to your “Denver Florist” website if it featured the state flower, had pictures of Colorado Wild Flowers and somehow looked like a local with some pride in the community created the site.

]]> By: Everett http://www.wolf-howl.com/local-search/dave-zuls-local-search-interview/comment-page-1/#comment-49306 Everett Tue, 13 Feb 2007 20:36:26 +0000 http://www.wolf-howl.com/local-search/dave-zuls-local-search-interview/#comment-49306 Dave, because of your many references to our fine State, you have been inducted as an honorary member of the Colorado Search Marketing Professionals group. Congrats! I too enjoyed your answer about cognitive dissonance. National directories with localized pages get on my nerves and it should be every local SEO's duty to push them as far down in the SERPS as possible. Dave, because of your many references to our fine State, you have been inducted as an honorary member of the Colorado Search Marketing Professionals group. Congrats!

I too enjoyed your answer about cognitive dissonance. National directories with localized pages get on my nerves and it should be every local SEO’s duty to push them as far down in the SERPS as possible.

]]> By: Hawaii SEO http://www.wolf-howl.com/local-search/dave-zuls-local-search-interview/comment-page-1/#comment-49301 Hawaii SEO Tue, 13 Feb 2007 19:41:29 +0000 http://www.wolf-howl.com/local-search/dave-zuls-local-search-interview/#comment-49301 Thanks Tacimala. (IMO) Many people searching for local listings on the web, arrive at a generic website think to themselves. "It's not quite what I had in mind." If it's not a good match, these people are likely to keep searching. It should be obvious at first glance that your local website with a local look and feel is exactly what the searcher "Has in mind". Thanks Tacimala.

(IMO) Many people searching for local listings on the web, arrive at a generic website think to themselves. “It’s not quite what I had in mind.” If it’s not a good match, these people are likely to keep searching.

It should be obvious at first glance that your local website with a local look and feel is exactly what the searcher “Has in mind”.

]]> By: tacimala http://www.wolf-howl.com/local-search/dave-zuls-local-search-interview/comment-page-1/#comment-49299 tacimala Tue, 13 Feb 2007 19:16:45 +0000 http://www.wolf-howl.com/local-search/dave-zuls-local-search-interview/#comment-49299 I really like your correlation of the cognitive consonant and cognitive dissonance. There are always tons of local directories available, but way too many of them are national level websites that are relying on the fact that not enough more localized businesses are getting websites up and running with much more local appeal. Once the smaller local portals and business directories get up and running, these big national aggregators won't be as prevalent as the information they provide won't be as valuable. Overall it's a win/win for the consumer as the most relevant information will be available for the local driven queries. (hopefully!) I really like your correlation of the cognitive consonant and cognitive dissonance. There are always tons of local directories available, but way too many of them are national level websites that are relying on the fact that not enough more localized businesses are getting websites up and running with much more local appeal. Once the smaller local portals and business directories get up and running, these big national aggregators won’t be as prevalent as the information they provide won’t be as valuable. Overall it’s a win/win for the consumer as the most relevant information will be available for the local driven queries. (hopefully!)

]]> By: Dan K http://www.wolf-howl.com/local-search/dave-zuls-local-search-interview/comment-page-1/#comment-49295 Dan K Tue, 13 Feb 2007 17:23:03 +0000 http://www.wolf-howl.com/local-search/dave-zuls-local-search-interview/#comment-49295 using the location as a brand is not a bad idea...i recently found myself underlaying the skyline of a brand's local city in their apparel graphics to associate their location with the brand and make it stick better ill try to do this each time now ;) using the location as a brand is not a bad idea…i recently found myself underlaying the skyline of a brand’s local city in their apparel graphics to associate their location with the brand and make it stick better

ill try to do this each time now ;)

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