You raised some really interesting points though. Something I noticed on the SEO industry news front was that during the “Public Relations Train Wrecks in the Interactive Biz” session at SES San Jose, it felt like the old school news editors were scolding bloggers for japping their stories and not being informed enough about the facts. Locally, our newspaper has even gone so far as to put out a terrible viral campaign accusing people that don’t read the paper of being uninformed citizens that others should stay away from! I see fear, lots and lots of fear in highly trained, intelligent and frankly snooty individuals who haven’t learned to embrace this new technology. I’m all for building relationships with credible news sources and giving them the opportunity to break a story. I’m also someone that wishes bloggers would use the AP and standard journalism techniques, BUT we have a new medium that lets stories break at an unbelievable rate. If traditional news sources don’t adapt with the times, they will be compromised to an extent. Just my .02.