Interview with Loren Feldman of 1938 Media

By Michael Gray on August 2010

For today’s post, we’re going to be talking to Loren Feldman of 1938 Media. Hi Loren. For my readers who might not know you, can you tell us a little about yourself, your company, and what you do.

I make videos for companies and people. I also make them for my website.

Many people who read my blog know you best for your satirical puppet video about the tech industry and its celebrities, like this video of Mark Zuckerberg of Facebook

Do you think that Silicon Valley and tech bloggers taking themselves so seriously is part of what makes your videos stand out?

We all are. Tech is now like entertainment.

There’s no denying that you’re a funny person, but you’re also a smart guy. Back when the Bill Gates and Jerry Sienfeld commercials first aired, you were way ahead of the curve on understanding what was going on. What gives you an edge that a lot of tech pundits don’t seem to have?

Honesty.

Some people have said that the tech space is very spotty when it comes to real journalists. If you could change one thing about the tech bloggers and how they cover the industry, what would it be?

So much of it is cut and paste and flat out scraping. They all are rehashing the same nonsense.

On the positive side, who are two or three journalists, online blogs, or news sources that you admire or respect?

Kara Swisher, CNET. I like Wired lately.

Let’s change gears. You have a conference in New York City coming up on August 14th called the Audience Conference. Can you tell me a little bit about it?

It’s a learning experience on how to make your business more engaging to your audience by working with artists who deal with an audience up close and personal. We all want our business to be engaging and capture an audience ie.customers, so I figured let’s mash it all up and get some great ideas.

I spoke with a lot of people who went to last year’s show and said how different it was from traditional conferences. Can you tell me what makes your show different from the other shows.

I think it a lot more fun. We are also the least expensive.

Looking at your speaker list, I can see you have quite a few marquee name presenters. Can you tell me about them and what they will be talking about?

All the comedians will do a set and then a Q&A about their experiences with an audience. The tech people will be talking about their tools and experience in dealing with an audience online.

If there were one or two things you hope that everyone who attends your conference could take back and put to use, what would they be?

To always remember there is now an audience of some kind for your business. How do you best engage them.

Any closing thoughts you’d like to leave us with?

Just to remember to keep your eyes open. Thanks.

Thanks Loren for taking the time to talk to me today. If you’d like to read and see more of Loren’s work, head over to 1938 Media. If you are going to be in the New York City area on August 14th you should think about attending the Audience Conference. Tickets are available online.
Photo via adrants

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