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How To Get Customer Reviews on Your Website

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While UGC and Reviews can often be a mixed blessing, as long as Google continues to reward rich snippets with enhanced visual listings, it’s probably a good idea to try to make reviews part of your website strategy.

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Foursquare Promotions Spotted

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In my most recent column on Search Engine Land I wrote about Foursquare Tools for Businesses. After writing that article, I came across a local promotion.

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How Do You Measure ‘IT’?

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I’ve been doing SEO for a few years, with specific focus on social media and ways businesses can find their audience, their prospects and make money out of utilizing social media to generate leads. What I am still troubled to see, maybe because I live and breathe this industry, is that social media still seems [...]

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Interview with Chase Granberry of AuthorityLabs.com

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The following is a sponsored post. For this post we’re going to be talking with Chase Granberry of AuthorityLabs.com. For my readers who don’t know you, can you tell me a little bit about yourself and some of your SEO related experience? I’ve always been an Internet geek. I love the potential the web has [...]

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Is There Any Value in Getting Links From Directories

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Today’s post is answer to a question from Curedream: Is there really any value in getting links from the Yahoo directory I’m going to move that up a bit and tackle directories in general.  In my opinion, yes, there is value in getting your website listed in some directories–but not all. The trick is figuring [...]

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When Google Local Gets it Wrong

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Now, don’t get me wrong. Google Local and Google Maps are extremely valuable tools that I use a few times every week. But every so often they get something wrong–so wrong, in fact, that I’m not sure where the wires got crossed.

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How to Set up Caching on Your Blog

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The question for today’s post comes from Meg Geddes aka NetMeg. She wants to know more about setting up caching on WordPress.

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Is Google Stealing Your Content and Hijacking Your Traffic

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Google has long been an advocate of “build great content”; however, in reality, it’s turning into “build great content … and if we like it we’ll take it from you, put it on our pages, and deprive you of that traffic. Without compensation.” Strong accusations, sure, but I’m willing to step up to the plate, [...]

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Google Local Suggest Nearly Broken and Mostly Useless

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Chances are you’ve seen me complain about Google local suggest throwing local results in for queries that shouldn’t be local. IMHO unless I specify a local parameter you shouldn’t be suggesting one. I understand that might be personal preference. Recently, however, I’ve seen queries with local results that contradict the one included in the search term. IMHO [...]

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HCards, Microformats and Address Data does it Matter for SEO

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A few weeks  ago @etnainteractive asked me a question on twitter about HCards and Microformats, and do they matter for SEO. I’m going to explain what they are for those of you who don’t know what thay is. I’m also going to be taking a bigger look at address data and SEO implications.

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Helping Google Build a Better Bookmarking Tool

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A lot of the time I’m pretty critical of Google, and while I may not agree with everything they do, or every agenda they push, there is no denying that have made the web a better place, and have provided us with some really helpful tools. One of the areas that they have missed the [...]

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Thesis Tutorial – Adding Date Based Triggers to Your Posts

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There are a lot of times when you are working on your blog template where you want things to happen based on how old a post is. This tutorial shows you how to do it. The programming is pretty simple and you don’t have to be using the WordPress Thesis Theme to do it, but [...]

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Mapquest v.2: Google’s Attack On SoundClick.com

The Borgle is doing it again – after Google Maps ripping off MapQuest, Youtube is out to jack SoundClick.

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Google iPhone Voice Search – It’s All About the Ads

I was lucky enough to have lunch with Matt Cutts last friday, and one of the things we spoke about was the Google voice search application that was (FINALLY) released today. After playing with it for about half an hour this morning I have to admit it’s pretty darn useful. If you speak slowly and [...]

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Why Old School Real Estate Brands are Losing to New Web 2.0 Innovators

The following is a Guest Post from Joe Hall. The internet is changing the real estate industry on a daily basis. And, not surprisingly, it’s the Web 2.0 innovators that are leading the revolution. Of course this isn’t the first time that new media gurus have redefined an industry. However, this time around old school [...]

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Five Search Queries to Find Sponsorship Link Opportunities

And regardless of the fact that they are paid, Google doesn’t seem to mind them so long as they are on-topic and coming from a reputable website. As the title suggests, this “link buy” comes in the form of sponsoring an event or website. The trick is to find sponsorship opportunities that are in your corner of the web (read: on-topic).

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What Search Engine Conferences Should I Attend

One of the questions I get asked frequently is “which search conferences should I attend”. Seeing as conferences end up costing you between $3500-$5000 a pop when you include travel, lodging and meals I thought I’d share my experience.

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SMX Wrap Up and After Thoughts

Last week I was at the SMX West Search Marketing Conference, and I thought I’d share a few thoughts about the conference.

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How to Not Write a Page Title

Am I the only one who finds a significant amount of irony in the title of this story: Changing of the Guard: How Dan Pulcrano Became The Point Man in the Historic March From Old Media to the New World Online link If it’s all about new media how about you write a title with [...]

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The Semmys 2008 – Why I Want to Win

Since the writers have been on strike now for ever, and they’ve managed to all but eliminate anything interesting from TV (except of course American Gladiators and Gossip Girl) what can you do to keep yourself occupied on winter nights … check out the Semmy Awards!

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